How to find good material for new media?

Nowadays, the originality of new media is a trend, and now all major platforms are encouraging originality and cracking down.

Most people can't create original high-quality content, basically because of the lack of text materials. As the saying goes, a clever woman can't cook without rice. Without good writing materials, no matter how good the writing is, it can't be written.

Looking for material, there are several ways to refer to:

Pass Baidu Billboard

Through Weibo hot search

Through Tik Tok hot search

Interact with fans more (after publishing your original video, you can communicate with fans of some users more, understand their interests, grasp their psychology, and summarize these arrangements as the material for sharing next time)

By reading professional books in the industry

My own experience

The most important thing to be a new media is to find the hot spots of resources and innovate by yourself. Personal suggestions are for reference only.