How can merchants operate private domain traffic and make stores "live"

Many businesses say that physical stores are getting harder and harder to do! In fact, it is not that physical stores are difficult to do, but that our way of thinking needs to be changed. # How long will it take for the physical store to recover # The physical store now faces eight major operating pain points: 1. Poor customer stickiness and high turnover rate. 2. The operation cost of the store is high. 4. The promotion activities are single, unattractive and costly. 5. Turnover growth is stagnant. 6. Less marketing channels and high promotion cost. 7. The rate of customers entering the store is low. 8. Faced with these dilemmas, enterprises must operate private domain traffic. Step 1: Establish a private domain traffic pool. Self-built flow pool is the foundation of survival. Internet must have a private domain traffic pool in the second half of the year to achieve long-term stability. Private domain traffic can be personal WeChat, WeChat group, applet, etc. Step 2: Get offline traffic: For physical stores, every user who passes by, consults in the store or buys things can import online from offline and enter the private domain traffic pool. Online traffic: through operating small programs, online shopping malls, self-media platforms, etc. , you can find some potential customers and drain these potential customers to the private domain traffic pool through private domain operation. Step 3: Marketing Activities When customers enter the store, what businesses need to do is to set up reasonable marketing activities to retain customers, including setting coupons, membership cards, and sending points. In these ways, giving part of the marketing expenses of public domain traffic to consumers can improve the business sales of stores and enhance customer loyalty. Only in this way can consumers and businesses achieve a win-win situation.