History of Arctic Ocean Soda

In 2008, Beijing Yiqing Group, the superior unit of Arctic Ocean Food Company, announced the reorganization of its internal assets.

20 1 1 year

Li Qi, general manager of Yili Food Company, revealed: "The old Beijing food brand" Arctic Ocean "soda will be re-listed in September of 20 1 1". This is the return of Arctic Ocean brand after nearly 15 years of production suspension. It is reported that the first batch of products will still be mainly soft drinks, and cold drinks and canned products will be considered later. The summer of September has passed, and it is not the peak season for soda sales. In this regard, Li Qi explained that the first batch of products in the Arctic Ocean was originally planned to go offline in April and May of 20 1 1, but there were many legal and procedural problems in the process of restoring and restoring old famous brands, so the time to market was delayed for half a year.

The production base of the Arctic Ocean has been identified as a light food base in Daxing, Beijing. Will the returning Arctic Ocean soda still be what the old Beijingers remember? It is reported that the traditional product features of the old Arctic Ocean, such as glass bottles, metal lids and orange tastes, will not change, but the formula will be slightly adjusted according to the changes of today's health and fashion and people's tastes, and new products such as functional drinks, fruit and vegetable drinks will be considered. In addition to the Arctic Ocean soda, ice cream, sorbet, canned peaches, canned halal meat and other Arctic Ocean fist products will gradually resume listing.

The reporter also learned that the newly opened Yili food chain store will be an important sales channel after the re-listing of Arctic Ocean soda. Once upon a time, exchanging empty bottles for soda was the coolest memory of Beijingers in midsummer. With the chain stores of Yili Food entering the streets, it is likely that Beijingers will "change" soda again.

It is understood that on September 65: 438+04 at 9:00-65:438+0 1, Arctic Ocean Soda will hold a free goods tasting in Yili Bread Chain Store (Fuchang Street Store) on Nanwei Road, and the venue will be changed to Beixinqiao Store (Beixinqiao Subway Station) tomorrow. The products of these two days will not be sold as commodities. The time to market for all products is expected to be 65438+1early October. These new products are packed in 248 ml bottles, not only glass bottles, but also metal "Crown" bottle caps, only the image of the bottle body is redesigned and manufactured, and the price is set in 2.5 yuan.

As soon as the news of the tasting was announced, it attracted the attention of many netizens. Many people said that they would definitely join in, "I hope it is still the taste of childhood." Regarding the taste problem, some Arctic Ocean staff said that Arctic Ocean has made various efforts to debug the taste, and it has been tasted and identified by senior employees of Arctic Ocean to ensure that the taste remains unchanged, but artificial colors and saccharin are no longer used.

Judging from the feedback from netizens, consumers have strong feelings for the Arctic Ocean, and most of them expect their "re-entry" action. However, some insiders are still worried about the prospect of its return at this time. This person believes that the biggest chip for the Arctic Ocean to return to the market is the "emotional card". Only when the tastes and shopping scenes are in line with the past will they really get the support of this group of people, but now the living habits of consumers have changed a lot compared with 15 years ago. Most importantly, people have many beverage products to choose from. "From another perspective, consumers who have memories of the Arctic Ocean are a relatively narrow group after all, and the market space has been restricted from the beginning."

Li Qi, general manager of Beijing Yili Food Co., Ltd., the current owner of the Arctic Ocean brand, said that the distribution of new Beiyang soda will first follow the old traditional street shop model and will not enter large supermarkets for the time being. It is said that at present, the company is going to sign an agreement with Beijing 100 dealers, each with hundreds of retail outlets. The first listing was in convenience stores and small shops on the street, which was cheaper than recycling bottles, and each bottle required a deposit of 1 yuan.

In this regard, a marketing expert who did not want to be named said that the price of 250ml Arctic Ocean 2.5 yuan is more expensive than Coke, so it should take the high-end route. However, its distribution is just a roadside stall, but it is placed in the low-end ranks, which will give consumers a sense of confusion. In addition, this form of bottle recycling will also become a factor restricting its development.