What are the design and placement methods of store shelves?

This is the most traditional form of store layout in supermarkets. Supermarket stores are generally grid layout. The grid layout is that commodity display shelves and customer channels are arranged in rectangular sections, the width of the main channel and the auxiliary channel is the same, and all shelves are arranged in parallel or at right angles to each other. This layout can often be seen in foreign or domestic supermarkets. When shoppers push shopping carts in the aisle, they can turn to another parallel aisle. This kind of straight aisle and 90-degree turn allows customers to choose goods in a unified direction and in an orderly way, and take the "S" route smoothly.

The advantages of layout are:

1. Create a serious and efficient atmosphere.

2. The channel is designed according to the passenger demand, which can make full use of the storefront space.

3. Customers can easily identify the categories and distribution characteristics of goods, which is convenient for purchasing.

4. It is easy to adopt standardized shelves, which can save costs.

5. It is beneficial to the happy cooperation between shop assistants and customers, and simplifies commodity management and safety work.

The disadvantages of this layout are:

1. The atmosphere in the shopping center is cold and monotonous. When people are crowded, it is easy for customers to have a bad feeling of being urged.

2. The creativity of interior decoration is limited.

Second, the layout of free flow.

The layout of free flow is based on the convenience of customers, and the goods are displayed in front of customers as much as possible. This layout sometimes adopts both grid form and isolated island form, which is an irregular distribution of customer channel routes.

Advantages of layout:

1. The layout of the cargo space is very flexible, and customers can walk through all the shelves or counters at will.

2. The atmosphere in the store is relatively harmonious, which can encourage customers to buy impulsively.

3. It is convenient for customers to browse freely, and there is no sense of urgency, which increases customers' detention time and shopping opportunities.

Disadvantages of layout:

1. It is difficult for customers to find an exit, and complaints are inevitable.

2. The customers are crowded at a certain counter, which is not conducive to dispersing the passenger flow.

3. You can't make full use of the storefront and waste space. This layout is convenient for customers, but it requires high management of the store, especially the safety of goods.

Third, the island layout

Island layout is the form of unconnected islands in the middle of the business premises, and shelves are set in the middle of the islands to display goods. This form is generally used in department stores or specialty stores, mainly displaying smaller goods, sometimes as a supplement to grid layout. At present, domestic department stores are constantly reforming their management methods, and many shopping malls have introduced various brand stores, forming the form of "store-in-store". Therefore, the island layout has been transformed into a store layout, which is widely used, and this layout meets the requirements of modern customers. The layout of specialty store can be set according to customers' psychology of "buying favorite brand goods at one time". For example, customers used to go through several counters to buy a certain brand of leather goods, suits and ties. Now, with professional shop layout, one department can buy them all.

The advantages of layout are:

1. It can make full use of the business area and make use of the characteristics of the building to arrange more commodity shelves without hindrance to consumers.

2. Island designs with different shapes can decorate and beautify business premises, and the environment is rich in changes, which increases consumers' interest in shopping.

3. It is attractive to brand suppliers to meet the all-round demand of consumers for a certain brand of goods.

The disadvantages of this layout are:

1. As the business premises are separated from the auxiliary premises, it is not convenient to temporarily replenish goods during business hours.

2. The inventory area is limited, so it is impossible to store more goods for sale.

3. There are many people at the scene, which is inconvenient for the cooperation of the clerk in the cabinet group.

4. The two ends of the island are not well utilized, which will also affect the effective utilization of business area.

Network format, mobile, island-style boutique supermarket shelf layout, bringing different shopping experiences to customers. Therefore, the shelf layout of boutique supermarkets should be adjusted according to the business content, and certain space should be reserved for adjustment when necessary.