The automobile industry is undergoing unprecedented changes.

Big data, cloud computing, internet plus and AI have become familiar hot words in recent years. A new round of scientific and technological revolution represented by these technologies is intensifying, which has triggered profound changes in the global manufacturing industry. As a master of traditional manufacturing industry, the automobile industry is also entering an unprecedented period of change. In addition to accelerating the transformation and upgrading under the impetus of traditional car companies, fresh external blood such as big data companies, internet companies, technology companies and new mode operating companies poured into the automobile field, realizing the cross-border integration of multiple industries, which not only changed the automobile industry pattern, but also affected many fields such as environment, energy, transportation, etc., affecting all aspects of human social life in the future, and gestating unprecedented development opportunities in breadth and depth.

The pattern of the automobile industry has undergone major changes, showing a complex situation of "multi-competition, you have me and I have you". Under the influence of new hardware technology companies, new content providers, service providers, operators, infrastructure companies, especially information and communication technology companies represented by internet companies, the original vertical industrial value chain has gradually evolved into a cross-network tourism ecosystem.

This means that the nature of the automobile industry has changed and it is about to enter a brand-new 3.0 era. 1.0 era, that is, at the beginning of the birth of the car, a factory made cars alone; In the era of 2.0, Ford's "assembly line" and industrial division of labor appeared, and the real automobile industry formed and eventually evolved into a perfect industrial chain today; The coming 3.0 era is a cross-border integration of multiple industries, forming an industrial ecosystem around the travel function of automobiles and creating a new mobile travel format based on automobiles.

For the first time, automobile development will enter the situation that the industry is gradually borderless. The automobile industry has never been so full of vitality and complexity as it is today. Many different participants have become an indispensable part of the future travel service ecosystem, each with its own advantages and disadvantages, as well as different opportunities and challenges.

At the same time, countries all over the world pay more and more attention to the automobile industry, and the position of China automobile industry in the national economy has never been higher. In the past, cars were mainly related to manufacturing safety; Nowadays, automobiles have become the key to national environment, energy security and traffic safety. In the future, the intelligent and networked upgrading of automobiles will make it an important part of information security. Therefore, for the late-developing China, we should firmly grasp the strategic position of the automobile industry.

Intelligent networked cars are what we often call smart cars. I believe everyone has heard of autonomous driving technology, but the scope of smart cars is by no means limited to autonomous driving. To correctly understand the concept of smart car, we must grasp it from two dimensions: vehicle intelligence and networking. Intelligence and interpersonal relationship are closely related, but they are different. Realizing intelligence is the goal, and networking is the core means. They complement each other and are inseparable.

For smart cars, intelligence and networking are indispensable. The intelligence of automobile can only play a role through network connection, which further improves the level of automobile intelligence. Traditional vehicles and new energy vehicles, as product carriers, are fully connected with the external environment through intelligent and networked technology, which constitutes all the connotations of intelligent networked vehicles.

Intelligent networked vehicles are recognized as the development direction and great opportunities in the global industry. Whether it is autonomous driving, human-computer interaction, product carrier upgrade or even external ecology, they are the core components of the competitiveness of future automobile products, which deserve deep attention from all walks of life.

The development of intelligent networked automobile needs the synchronization and parallelism of automobile intelligent manufacturing system. Under the new wave of scientific and technological revolution, intelligent manufacturing is recognized as the general trend in the world. In order to seize the strategic commanding heights of advanced manufacturing, major industrial powers have put forward national strategies for manufacturing transformation and upgrading, such as "Industry 4.0" in Germany, "Industrial Internet" in the United States, "Revival Strategy" in Japan, "New Industrial France" in France and "Made in China 2025" in China. And is committed to moving towards "intelligent manufacturing" and building a manufacturing power through the deep integration of industrialization and informatization.

As a master of manufacturing industry, automobile industry is not only the best carrier to realize intelligent manufacturing and build a manufacturing power, but also puts forward higher requirements for equipment manufacturing, industrial software and operating system. Therefore, the upgrading of automobile intelligent manufacturing has special strategic significance.

The connotation of intelligent manufacturing is mass customization manufacturing system, and the essence of manufacturing is to meet the individual needs of consumers with the lowest cost, the fastest speed and the highest quality, which is consistent. Specifically, this is a data-driven, interconnected and interactive intelligent manufacturing system.

The strategic points of intelligent manufacturing are: from the Internet of Things to big data, to standards and ports, and finally to achieve full integration. This great integration not only refers to the vertical integration of upstream and downstream enterprises in the industrial chain, but also refers to the horizontal integration of all links within enterprises. In other words, interconnection is the foundation, data is the core, standards are the rules, and integration is the ultimate form, which ultimately contributes to the continuous intelligence of manufacturing.

In the coming era of intelligent manufacturing, the core competitiveness of enterprises will change. High-quality products are only a basic condition, and the service that meets individual needs through customized products is the core competitiveness of intelligent manufacturing.

The upgrading path of intelligent manufacturing is divided into three stages: digitalization, digitalization+networking, digitalization+networking+intelligence. It can be seen that digitalization is the foundation, which provides support for networking by transforming information into data; Networking realizes interconnection on the basis of digitalization, so as to integrate and utilize scattered resources and facilitate the control of machines; Intelligence is to add artificial intelligence on the basis of digitalization and networking, so that machines can interact with each other and strengthen the effect of networking.

As one of the most comprehensive pillar industries, automobile industry involves a wide range, many related factors, great influence and high complexity. Today, with the deep integration of industrialization and informatization, the cross-border integration of automobile industry is becoming the development direction and important opportunity under the new situation.

The key directions of cross-border integration of automobile industry can be summarized as "upgrading of manufacturing system" and "upgrading of service system". The upgrade of manufacturing system finally points to the "ideal state" of "production on demand" manufacturing industry. Under the deep influence of IT, internet plus, AI and other information industries, the automobile industry is forming a brand-new information and intelligent industrial chain. The upgrade of service system combines information technology and intelligent technology, which creates new possibilities for better meeting traffic demand and solving existing traffic problems. Intelligence, networking and enjoyment have gradually become an important trend of automobile travel service, which will profoundly change the transportation system and automobile life, and then affect the whole traffic pattern. In addition, in the future, automobiles can also provide mobile energy storage and power supply services based on grid convergence technology, thus affecting the entire energy system and further enriching the connotation of service system upgrade.

Driven by the three revolutions of interconnection, intelligence and energy, the automobile industry is undergoing unprecedented profound changes. The comprehensive reconstruction of competition pattern and industrial ecology will not only have a far-reaching impact on the future automobile and related industries, but also affect the life style of the whole human society, create new vitality for sustainable economic growth, and then bring valuable strategic opportunities. We should actively grasp the strategic opportunity of automobile industry reform and steadily promote the transformation and upgrading of automobile industry.

SAM20 19, the international automobile intelligent manufacturing summit will be held in Shanghai on June 25 -26. By then, more than 50+ domestic and foreign media, 200+ domestic and foreign industry talents and 30+ OEMs will be invited to participate, focusing on the intelligent upgrading of the automobile industry. We look forward to your participation. Please click on the link for details: