How can traditional enterprises quickly increase transaction volume by operating WeChat community?

The answer is simple: use the tool of enterprise WeChat to build and operate private domain traffic. I suggest you like to collect, which may be a practical strategy for dry goods of enterprise WeChat zui. You can use it with it! Why should we do a good job in community operation? In fact, the answer is simple: Tencent is pushing users to make such choices. The purpose of designing enterprise micro is actually to separate marketing from the ecology of personal WeChat. Therefore, we see that all kinds of marketing content are subject to many restrictions, the marketing content of friends circle is folded, the account number is blocked and so on. In fact, it is to let users accept corporate WeChat and choose corporate WeChat. Under such circumstances, micro-ecology is more and more contradictory to marketing, but micro-enterprises have indeed become more and more inclusive and open, and even developed more effective marketing functions for micro-enterprises. Through this comparison, it is obvious that personal WeChat has a single function and too many restrictions, and only enterprise WeChat can meet the needs of refined operation and management. In the era of private domain 3.0, extensive private domain operation is definitely not feasible, and more refined operation is needed to realize the transformation and repurchase of private domain users, and it is difficult for personal WeChat, which has stripped off its marketing characteristics, to achieve such "refinement". Personal WeChat is essentially a social software with a single function. This micro-channel has many marketing restrictions and low efficiency. However, corporate WeChat is different. Is a software specially built for enterprises, which greatly meets the business needs of enterprises and empowers their business growth. We also summarized the main advantages of several enterprise wechat: (1) The maximum number of friends is relatively high: a personal wechat can only have 5000 friends at most, but an individual of an enterprise wechat can have 5w friends, and the number of friends of an enterprise is unlimited, which is very friendly to enterprises with a large number of C-end users. (2) Less restrictions on adding friends: It is more convenient for enterprises to add users to WeChat. A micro can't add a few customers every day, and it is easy to be blocked if it is added too much. However, enterprise WeChat can add a large number of users. When we attract a large number of users through marketing activities, we can well precipitate these users into the private sector. (3) Better refined operation: Enterprise WeChat also has important functions such as tag/group automatic management/group live code/group keyword reply. On the one hand, these functions can greatly improve the efficiency of enterprise users, on the other hand, these functions are also the basis for the refined operation of private communities, which is impossible for personal WeChat. In addition, enterprise micro has many other functions, such as channel code, which can distinguish customers from different channels; There are also customer distribution, turnover inheritance, enterprise micro-file period and so on. , can improve our work efficiency very well. In the figure below, we summarize all the functions: We already know that using enterprise WeChat has so many benefits, so what should we do specifically? How to improve the efficiency of community operation through enterprise WeChat? First of all, it needs to be clear that it is not enough to do a good job in community operation. If you want to do a lot of transactions in the private domain, the most important thing is to make good use of the whole private domain. Only by doing this, can enterprise micro 1V 1 private chat+community operation+circle of friends marketing be truly effective. There is a good case for your reference-Luck in Coffee. Luckin Coffee has accumulated more than 4 million users on enterprise WeChat, and has 9000+ communities, where 5W+ coffee is traded every day. How did Rui Xing do it? Firstly, Luckin Coffee deposits users in the private domain of corporate WeChat, and then guides users to join the community through 1V 1 private chat, and publishes daily welfare coupons in the community to stimulate users to make deals. These are community actions. In addition to the community, Luckin Coffee continues to influence users in enterprises and friends. The official of Rui Happiness sends relevant content in the circle of friends every day, and at the same time, Enterprise Micro also communicates with users, but the frequency of sending messages by Enterprise Micro will be slightly lower, so as not to disturb users. Through the influence of community+enterprise micro+circle of friends, the efficient transformation of private domain is finally realized. After talking about the conventional private domain gameplay, let's take a look at how corporate WeChat empowers our business. Enterprise WeChat is very open and has many third-party tools. These three-party tools are optimized and developed on the basis of enterprise and micro, which can create more functions, such as channel live code. Let's take a look at how the channel activity code makes our business develop: 1. Users can assign multiple employees by distributing a channel activity code, so that when a large number of users flood in, they can be flexibly assigned to different personnel, which can reduce the risk of users entering an account, and at the same time, we can see the increasing number of users per account every day. 2. Automatically add&; Automatic marking is set in the background, and users with channel codes can directly add friends without verification, so that when a large number of users enter, we can receive them efficiently, and at the same time, we can quickly deal with users' problems or meet users' needs through functions such as automatic reply and keyword reply. In addition, according to our background settings, users added through channel codes can be labeled directly, so that we can clearly see which channels users come from and avoid the workload caused by manual labeling. In addition to reducing workload, its greatest value lies in helping enterprises find quality channels. To give a simple example, many companies will make launches to drain customers, such as SEM and information flow. By setting different live codes for each delivery channel, we can clearly see the drainage conversion effect of different channels, and through the comparative analysis of data, we can choose a better channel. In addition, we may lose customers from different media platforms, such as Little Red Book, Tik Tok or Weibo. Which platform is more suitable for us? We can verify which self-media platform has the best drainage effect through the live channel code, and even verify which articles have the best transformation effect. The specific method is to distinguish users with different platforms and different contents by setting different channel live broadcast codes to see which drainage effect is the best. 3. Personalized reply For users who come through the channel live code, we can directly set personalized reply content, transform users in a targeted manner, and realize refined operation. Give a simple example: your company is doing three things: one is holding large-scale offline activities related to the industry, the other is daily product sales, and the third is KOL recruitment for product promotion. Then there may be three main types of people who add companies and enterprises during this period: people who want to buy products, bloggers who want to promote products, and customers who want to participate in offline activities. At this time, if you still use personal WeChat to deal with it one by one, it will be very troublesome, but through live code, you can easily solve such problems. Through the field code, you can configure different words for customers in different channels. For users who want to participate in offline activities, automatically reply to the relevant information of the conference and the ticket purchase link; Respond directly to product links and product introductions to users who want to buy products; Automatically reply to cooperation-related matters for talent bloggers. In this way, the efficiency of processing will be greatly improved, and we can also set up an automatic reply group QR code to pull these users into relevant groups for batch operation. In addition to live code, enterprise micro has many useful functions, such as: label group construction, sending users' labels directly to the community; Keyword reply can quickly identify users' needs and send related replies or files; Send messages in groups to reach all private domain users quickly.