Publicity gimmick: the epidemic under the fancy health car rationally important

The new coronavirus infection of pneumonia epidemic affects the hearts of the people of the country, some netizens flirted with the new coronavirus is this year's well-deserved king of the goods, whether it is masks or double Huanglian oral solution, all off the market overnight. In the automobile circle, many car companies also launched health car for this epidemic, but this kind of publicity does not seem to be favored by consumers.

The first domestic car company to propose an anti-virus car for the new coronavirus starts with Geely.

February 4, Geely announced that in view of the current situation of the fight against the new coronary pneumonia epidemic, will develop a virus prevention function of the "all-round health of the car", the initial investment of 370 million yuan for investment in research and development of the first real N95 mask filtration standards of the car purification system. We will strive to complete the research and development within 20 days and realize mass production within 30 days. Through the development of IAPS Intelligent Air Purification System (Intelligent?Air?Purification?System), to achieve an effective barrier and filtration of bacteria and viruses into the car.

Subsequently, a list of the country's first "CN95" certified vehicles was revealed, once again attracting social attention.

From the information we learned that the certified vehicles are released by the China Automotive Research Huacheng Certification Center, but this agency is currently the only domestic authoritative body with the qualification of "automotive CN95 air filters" certification, but also designated by the National commission of mandatory product certification bodies.

According to the certification standards issued by the China Automotive Research Huacheng Certification Center, the car air conditioning filter element to meet the following three requirements to be called "vehicle-grade CN95 air filter": first, to meet the automotive industry air conditioning system filter standards for dust filtration requirements; second, in the 288m3/h airflow of 0.3um Secondly, the filtration efficiency of 0.3um particles under 288m3/h air volume should reach over 95%; thirdly, the sterilization rate of tuberculosis, Haemophilus influenzae, and Streptococcus pyogenes etc. should reach 99.99%.

As for the CN95 certified air filter can isolate the new coronavirus, from the point of view of the currently available technology, there is no relevant evidence to prove that the CN95 air filter can filter viruses.

What needs to be added is that the working principle of CN95 air filter is to reduce the possibility of viruses entering the car through the air circulation system, and the current air conditioning filter element has a common paper filter, activated charcoal filter, HEPA filter, etc., these air filters can be done to cut off the PM2.5 fine particles into the car, for the particles of the virus is smaller and can not play a protective effect.

In addition to the CN95 certified car, BAIC new energy proposed by the Chinese medicine health car "has also been questioned by all sides.

Recently, GAC New Energy officially announced that its pure electric car Aion?LX will be equipped with on-board Chinese medicine aroma health care function, becoming "the world's first integration of Chinese medicine health car".

GAC New Energy officials said, in the new coronavirus pneumonia epidemic, Chinese medicine plays a very prominent role, through the Chinese medicine scent system launched this health car, can be for people in the car to create a healthy breathing environment, and to improve the human body's immunity.

On the car Chinese medicine fragrance health technology, the outside world mixed reviews.

Some consumers think that the "health car" is just a means for car companies to seize the hot topic, and the Chinese herbal fragrance to enhance immunity is still relatively far-fetched. There are also some netizens expressed support for car companies to innovate, believe in Chinese medicine.

In fact, for young consumers today, talk about health talk about Chinese medicine does not seem to have the attraction, in the BAIC new energy official microblogging comment area, I found that, for example, "the left hand science and technology, the right hand ignorance." The "a little brain" comment, visible use of traditional Chinese medicine as a gimmick seems to have made part of the consumer aversion.

The new Crown pneumonia epidemic is still going on, car companies try to combine the epidemic, health as the center of gravity continue to develop health car, derived from such as the virus car, traditional Chinese medicine health care car models this idea is good, but also worthy of affirmation. But it is worth noting that the car companies in the publicity process, we must rationally inform consumers, if the epidemic as a gimmick, exaggerated publicity, amplify the efficacy, I am afraid it will be counterproductive.

This article comes from the author of the automobile home car family number, does not represent the views of the automobile home position.