Customer value and customer satisfaction

Customer value is the value that customers need to get from goods/services. Customer satisfaction reflects customers' evaluation of goods/services.

If a commodity/service can provide value and satisfaction, then this commodity/service is successful;

Customers will choose the most valuable one from many products on the market;

Value reflects tangible and intangible benefits, and colleagues reflect expenses; Value is directly proportional to quality and service, and inversely proportional to price;

Value-is a core concept; Enterprise survival is to identify, create and transmit customer value;

If the actual performance of goods/services is lower than the customer's forecast, then the customer will be disappointed; If the actual performance makes the customer satisfied, then the customer is satisfied; If the actual performance exceeds the customer's expectations, then the customer is a surprise.