Traditional Culture Encyclopedia - Traditional customs - Weibo's revenue in the first quarter of 2022 was US$ 485 million, a year-on-year increase of 6%.
Weibo's revenue in the first quarter of 2022 was US$ 485 million, a year-on-year increase of 6%.
In terms of revenue composition, advertising and marketing revenue in the first quarter was 427 million US dollars, up 65,438+00% year-on-year, and advertising from mobile terminals accounted for 94%. Revenue from value-added services was $57.5 million, a year-on-year decrease of 17%.
In terms of operational data, as of the end of the first quarter, the monthly active users in Weibo reached 582 million, a year-on-year net increase of 5 1 10,000, and the daily active users reached 252 million, a year-on-year net increase of 22 million.
? In 2022, we started well as a whole. ? Weibo CEO Wang Gaofei said. ? In the first quarter, our users and traffic maintained a good growth momentum despite the optimization of channel fees, which reflected our core values in the open social field and content ecology. In terms of commercialization, despite the interference of domestic epidemic, Weibo's advertising business maintained a relatively stable performance and resilience in the first quarter. ?
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