Five characteristics of tourism sales process

Five characteristics of tourism sales process

I. Sales and Tourism Sales

Sales (slling), generally refers to the seller to sell goods to consumers, the key is? The seller's demand? Generally speaking, goods or services are converted into the seller's income.

Tourism sales refers to designing, packaging and pricing tourism products, publicizing and selling tourism products or providing tourism services through investigation, analysis and prediction of the tourism market. Sellers explore and expand tourism products or services by increasing added value to meet the needs of tourism consumers. This kind of business activity is called tourism sales.

Second, tourism sales management

The so-called sales management is to use and integrate the internal and external resources of tourism enterprises, give play to the functions of analysis, planning, execution, control, correction and feedback, actively engage in sales activities, and apply management technology to sales activities.

Third, several basic concepts of tourism sales

The concept of tourism sales mainly includes three aspects:

1. Customer orientation; That is, customer-oriented and market-centered.

2. Sales profit; That is, there must be reasonable profits to make the enterprise survive and develop.

3. Resource utilization: make full use of the internal and external resources of the enterprise as a supporting system.

At the same time? Positive? The sales strategy must take into account:

1. Long-term thinking: short-term interest behavior must be abandoned before enterprises can do it? Sustainable management? .

2. Holistic thinking: We must consider the balance of interests between tourism enterprises themselves and customers.

3. Targeted thinking: Clear goals and objectives, including short-term goals and long-term goals.

Fourth, the tourism sales strategy

The core of tourism sales strategy is to realize the elements including product, price, advertisement, promotion and location advantage? Optimal combination? , not? Best combination? , that is, highlight advantages and characteristics, such as? Geographical advantage? 、? Product differentiation? 、? Marketing strategy combination? Wait a minute.

A successful salesman of tourism products should be a marketing expert, who needs not only professional knowledge, but also excellent communication skills, good listening ability and even a good sense of humor, so as to judge the situation, stimulate consumers' desire for tourism, develop their potential needs and get consumers' recognition and purchase.

Five, the real meaning of tourism sales

Any tourism product and service is a tool or art that provides real benefits and satisfaction for tourism consumers. Physical and mental pleasure is the biggest purpose of tourism consumers. So tourism professionals must keep in mind that tourists can only be satisfied if they are satisfied? Beautiful dream? It is the most important thing to achieve their pleasant journey and feelings.

? Promise? And then what? Cash it? It is the greatest persuasion of tourism professionals to tourism consumers and the most basic professional ethics.

For people engaged in tourism sales, tourism sales? True meaning? Can be summarized as:

1.？ Tourism sales? It is a job that can be beneficial to life and achieve economic independence quickly.

2.？ Tourism sales? This is a job full of fun and challenges.

3.？ Tourism sales? It is a free and highly autonomous job.

4.？ Tourism sales? It is a kind of work that can help others and make people happy.

For some people who feel more and more dirty and embarrassed, it is best to change careers or other majors as soon as possible. What is one of the characteristics of tourism products? No patent right? And then what? Intangible products? It is an industry with low threshold. Tourism products are not very different, so what are the factors that affect the quality and performance of tourism products? Advertising? 、? A promotion? And then what? Publicity? What is the key to success? People? The performance of the sales staff is the main reason for the final transaction.

Although different people have different understandings and even many misunderstandings about tourism sales, do they not understand tourism sales or are they unwilling to do it? Suffering? It is impossible for people to do a good job in sales. Fortley, chairman of the famous Heineken beer company in the Netherlands? Heinegan said; "People who have never had foot pain don't know what sales are? . In this sense, tourism sales is also a kind of? Suffering? Our work is not only in the process of sales, but also in the study before sales.

Recently, many netizens want to engage in tourism sales or management, and some want to switch to other industries for tourism. This is a study note, posted for reference. There are many books about the skills of managing tourism sales. I read "Tourism Sales Skills" written by Mr. Huang Rongpeng from Kaohsiung Hotel Tourism College in Taiwan Province Province. It has been published in China.

Tourism is one of the most important emerging industries in the new century. Represents a brand-new way of life, and tourism products are a kind of "intangible products"? , need to rely on the persuasive and creative work of sales staff to develop.

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