Brick-and-mortar bookstores face multiple dilemmas, do you think they still have a future?

No matter how technology develops, human beings can't leave books. I think there is a future for brick-and-mortar bookstores, but the premise is to keep up with the times, along with social progress and continuous transformation and upgrading, in order to be able to realize profitability from the plight of the heavy, with a foreseeable bright future. Bookstore demise theory since the development of the Internet has been talked about, there is no denying that the emergence of e-books and online shopping, the impact of the physical store is very large, to the entity bookstore fatal blow.

A physical bookstore facing the dilemma. One of the dilemmas faced by the physical stores from the network shopping platform, the same book physical stores and online stores can be sold at a price difference of about 10-20 yuan. On the one hand, because the physical store is relatively more costly, decoration, store, labor invariably has been calculated to the price of the book, if the physical store is not in accordance with the guide price of the sale, or discounts are too high will affect the balance of the physical store. But for the online store, reducing the middleman link, not to mention the cost of opening a store, the book's selling price can be reduced to the maximum. For the buyer, will undoubtedly choose the cheaper price of the network channel. On the other hand, online shopping has a natural advantage, consumers do not have to go to the bookstore in person, just go online to browse a variety of book information, and then order, wait until the receipt of goods can be.

The second dilemma facing brick-and-mortar stores is the popularity of e-books. With the popularity of kindle, cell phone, tablet, more people favor to read e-books. Easy to carry, will not cause any burden, and e-books are relatively cheaper, a lot of almost no money, to achieve free viewing. As a result, brick-and-mortar bookstores have lost a lot of stable or potential consumers.

Two, the future of the physical store. Taking the physical stores that are doing better now, Fangshuo and Xixifo Bookstore as examples, these physical bookstores are beginning to transform, buying books while providing a venue for reading books, and selling a variety of cultural and creative products and beverages on the side. Invisibly expanding the bookstore's source of income, which is also a lot of bookstore transformation will choose the way. In addition, physical bookstores can also take the route of boutique book sales and atmosphere sales, the former is through the sale of niche boutique books, in order to distinguish the audience groups. The latter is to take the route of Netflix, so that consumers not only come to buy books, but also to consume the bookstore environment and the atmosphere of reading books. Of course, the above transformation methods are now common direction, as for the future direction of the physical bookstore, but also need to continue to explore. But at the root of it, want to keep developing can not be out of touch with the development of modern technology, not to disconnect the public demand, and on this basis to maintain the most colorful things.