Traditional Culture Encyclopedia - Traditional customs - How to treat the traditional media under the impact of new media
How to treat the traditional media under the impact of new media
Main aspects:
Distract the audience. The circulation of newspapers has dropped significantly, the TV turn-on rate has dropped year by year, and the lost audience has basically shifted to the Internet and mobile media.
Grab the advertising market. Newspaper and TV advertising revenue has dropped sharply year after year, and the declining share has basically flowed to the new media market.
The transfer of capital. The investment of traditional media has been greatly reduced, while the venture capital market of new media is very hot.
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