Why do young people like "national tide+"?

During the Spring Festival, four "post-00" girls became popular by singing antique songs of Beijing Opera. Because they are all from Shanghai Theatre Academy, they are called "Shangxi 4 16 women's group" by netizens. Everyone is very happy with their popularity and is determined to stick to it. Their adaptation was also affirmed by Qi Songji, a teacher of Shanghai Theatre Academy: "Let more people look forward to and yearn for the art of Peking Opera, and hope that they will get better and better." Nowadays, they can be called the protagonists of promoting cultural heritage. Lian Deng ·Tik Tok's hot search list has won more than 20 million likes, and two of them have more than1million fans.

National customs and tides rooted in traditional culture have become popular keywords for young people's cultural consumption. According to the data of a ticketing platform, the performance of the Kunqu Opera Peony Pavilion in the first three quarters of 202 1 doubled compared with that of 20 18. In the first half of 2002/KLOC-0, the number of crosstalk performances has exceeded 9000; It is hard to get a ticket for the dance drama "Only this Green" that interprets "A Thousand Miles of Rivers and Mountains" with dance. The innovation in the inheritance of Qu Yuan Zatan is not only the aesthetics of parents, but also the choice of young people at present.

The program "National Style+Creativity" has been screened out again and again, which is an improvement of the audience's cultural identity and confidence in China. In the era of "internet plus", young people like novelty, fun and beauty. These programs draw nutrients from traditional culture and incorporate popular elements, including electronic music, disc playing, street dance, network celebrities, travel, animation, games and so on. With the help of modern scientific and technological means such as 5G, AR and VR, the virtual scene is perfectly integrated with the real stage, bringing unparalleled shocking effects to the audience again and again. While appreciating artistic creation, the audience can also feel the profoundness of history and culture, which is both novel and strange. It has narrowed the distance between the audience and traditional culture, and endowed the program with rich connotations and far-reaching implications.

Under the trend of cultural creation, intangible culture, national tide and national style that young people like are entering young people's lives in the form of fashion culture. These non-legacy cultures, national trends and national customs contain infinitely rich and complex factors, including China culture, China art, China aesthetics, China spirit, China wisdom ... non-legacy cultures and traditional cultures, which provide rich literary materials, themes, images, forms, symbols and ideas for national tides and national customs, and finally become the cultural sources and concepts of "national tides" and "national customs".

Why are traditional cultures such as non-legacy, national tide and national style deeply loved by young people? Because, in the pursuit and enthusiasm for this popular traditional culture in the form of fashion and cultural creation, young people's self-style and attitude towards life are reflected, and they gain a kind of identity and cultural identity. Moreover, in this trend, they have integrated into social hotspots and the spirit of the times, and finally young people have found a "spiritual fit point."

We have extensive and profound cultural resources, which are the basis and foundation for traditional culture to become fashionable. Some traditional cultures, such as intangible cultural heritage, national tide and national style, use the form of TV culture, some use new media technology, some develop through cultural creation, and some add fashionable cultural elements. They go to the public and young people with the spiritual interest, aesthetic fashion and cultural temperature of the times. This also gives us a new understanding and interpretation of traditional culture. Tradition and history are no longer rigid, but vivid and creative, which brings us closer to tradition and becomes a way for us to return to history and tradition.