How should time-honored brands respond to the impact of emerging markets?

"China Time-honored Brand" has a profound cultural background and can be widely recognized by the society. They are often brands with good reputation and are "living cultural relics" in people's mouths. However, under the background of the rapid popularization and development of online shopping, the competitiveness of Chinese time-honored brands has plummeted.

Every Chinese time-honored brand is the fruit of historical and cultural precipitation and accumulation. But their exquisiteness, long production time and inconvenient shops are no longer suitable for people's pursuit of fresh taste and convenience.

Online shopping has become the first choice for people to buy goods at any time because of its variety, full taste and affordable price. The traditional sales methods of Chinese time-honored brands have not adapted to the needs of the times, which is why Chinese time-honored brands can't stand up now.

I think excellent quality and workmanship are the traditions that time-honored brands should maintain. At this time, Chinese time-honored brands should not blindly increase production and give up quality, but should develop product types and marketing methods, so that they can create the future and be good at inheritance without forgetting their active minds.

Change does not mean giving up persistence, and inheritance is not just keeping tradition. I think we can open some experience stores while maintaining its high-quality products, so that more people can participate in the production of time-honored products.

Some time-honored shops can launch joint-name products by cooperating with local cultural museums and special attractions, and integrate the excellent moral character of time-honored brands into the cooperative products. Let it become a landmark product of a region and a scenic spot. You can also open an online shopping store to support advance booking, which can save factors such as long queue time, long waiting period and inconvenient transportation.

Let time-honored brands spread in cultural history in a better way. When faced with the situation that they can't develop, we must change the status quo and carry out innovative reforms to meet the needs of the times and not be submerged in the era of rapid development.

The Chinese time-honored brand is now at a critical moment, but it is also a turning point of opportunity. As long as we make corresponding adjustments, I believe that the old brands will definitely glow with new brilliance.