How to reflect rural culture in rural tourism planning

Rural tourism planning how to reflect the rural culture

Rural tourism is relying on the rural areas of the beautiful landscape, natural environment, architecture and culture and other resources, in the traditional rural leisure tours and agricultural experience tours on the basis of expanding the development of the meeting vacation, leisure and entertainment projects such as the emerging mode of tourism, the development of rural tourism is conducive to the whole of the tourism industry, products and forms, and is conducive to the tourism industry style The development of rural tourism is conducive to the products and forms of the entire tourism industry, and is conducive to the style and sustainable development of tourism. At the same time, the development of rural tourism promotes the prosperity of disconnected tourism around the city. So, how to reflect rural culture in rural tourism planning? The following is the content of the relevant knowledge shared by me for you, welcome to read.

First, the analysis of rural cultural resources

The concept of culture is complex, most of the contemporary analysis of cultural geography writings, most of which are clearly in the broader field of culture as the object of study, divided into three levels of material culture, institutional culture and spiritual culture, which are both relatively independent of the three levels, but also each other interdependence and mutual constraints, constituting an organic whole. Here, the rural culture created in the process of long-term interaction between human beings and rural nature, we use the cultural trichotomy to divide it into: rural material culture, rural institutional culture and rural spiritual culture.

1. Rural material culture

Rural material culture is the material products created by people in the long-term rural life, the way of creation, and its expression of culture, including both specific objects, including the production process and technology of these objects. Rural material culture is the external manifestation of the collective or individual wisdom of rural residents, characterized by direct visual experience. Including rural landscape, rural architectural landscape, farming life landscape, rural food culture, rural material art culture and so on. It can be said that these material and cultural resources in the countryside is an important carrier for people to enjoy experiencing the charm of the countryside, feel the countryside life, appreciate the countryside landscape, and is the most direct form of people experiencing rural tourism.

2, rural institutional culture

Rural institutional culture is also known as rural social culture, which is rich in content, is the countryside in the process of long-term historical development, in order to maintain social stability in the countryside, the social order of the agreed norms of ethical morality and etiquette, the individual participation in social activities has a normative role, with a visible, observable, participatory characteristics. It has the characteristics of being viewable, observable and participatory. Many of these materials can become unique tourism resources, including rural festival culture, rural festival folk activities, rural etiquette culture, rural power system culture. These institutional culture (social culture) in the countryside contains a rich traditional cultural content, the use of which positive resources to develop appropriate tourism products to meet the needs of tourists, so that the whole process of rural tourism is full of rich differences and local cultural experience.

3. Rural spiritual culture

Rural spiritual culture refers to the psychological structure and emotional response mode of the countryside as a stable ****same body, which is usually manifested in the character, values, and concept of survival of rural residents. It is latent in the material culture, is hidden, tourists can only be realized through long-term experience. Including the village, the layout of the residential site art, simple living customs, rich rural oral art and so on. These spiritual cultural resources in the countryside are the way for tourists to understand, learn and feel the richness of China's rural culture, and to understand the experience of? Customs and culture? The important resources, is to attract the majority of tourists to the countryside for tourism and leisure important driving force.

Second, the creation of rural imagery

Rural imagery is the countryside in the process of long-term historical development in the minds of people formed? *** the same mental image? , mainly expressed as rural landscape imagery and rural cultural imagery, which itself can be said to be an extremely important intangible tourism resources, is an important carrier to express and maintain the theme of rural tourism, is the background of rural tourism activities. It is by the three levels of rural cultural materials rubbing each other, *** with the overall feeling and impression of the countryside formed in people's minds. Among them, the rural landscape is mainly composed of rural settlements, rural buildings and rural environment, rural landscape imagery is by these visible physical objects directly to the surface impression left by people; and rural cultural imagery refers to the rural traditional cultural imagery and the countryside? The unity of man and nature? Connotation of imagery, which is embedded in the landscape imagery, through the physical manifestation of the landscape, the overall performance of the countryside as a kind of? atmosphere. It can be said that the rural landscape imagery is based on the rural material cultural resources of a superficial understanding, while the rural cultural imagery is the deep connotation of the rural imagery, is based on the rural material cultural resources and rural institutional cultural resources, a deep perception of the rural spiritual cultural resources. Rural imagery reflected in the countryside and the city's huge landscape differences and cultural differences, is to attract and satisfy tourists to participate in tourism activities at all, so the planning and development of rural tourism must be based on the overall atmosphere of the rural imagery as the keynote, and the rural tourism development theme corresponds to the planning and development of any tourism activities on the one hand, must be subject to the maintenance of the rural imagery as a whole; on the other hand, must be maintained and strengthened through a variety of means Maintain and strengthen this rural imagery, enhance the overall infectious force and attraction of rural tourism.

Rural culture represents the precipitation of nature and history in rural areas, and rural tourism development should y explore the cultural heritage of the countryside, and present it to tourists through corresponding tourism activities and tourism products, so as to make the rural tourism in different areas have their own unique identities, and make the rural tourism in different areas have their own unique roots and prosperous sustainable development capability. At the same time, it is also necessary to oppose the emergence of pseudo-local culture and the 'over-expansion' of local culture due to the pure pursuit of economic interests and catering to the psychology of curiosity? staged? tendency, reduce the loss of rural culture, prevent the tourist? behavioral pollution? and the penetration of non-rural culture, to provide tourists with a natural, authentic and original experience of rural life.

Significance of the development of rural tourism:

I. The significance of the development of rural tourism for the tourism industry

Rural tourism is relying on the beautiful landscape of the rural area, the natural environment, architecture, and culture and other resources, based on the traditional rural leisure tours and agricultural experience tours. Expand the development of meeting vacation, leisure and entertainment projects such as the emerging tourism mode, the development of rural tourism is conducive to the entire tourism industry products and forms, is conducive to the tourism industry style rich and sustainable development. At the same time, the development of rural tourism, promote the prosperity of the city around the disconnected tourism.

Second, the development of rural tourism for the construction of new rural areas

1, the development of rural tourism, can make full use of rural tourism resources, adjust and optimize the structure of rural industry, broaden the function of agriculture, extend the agricultural industry chain, the development of rural tourism services, promote the transfer of employment of farmers, increase the income of farmers, and create a better economic foundation for the construction of new rural areas. Create a better economic foundation.

2, the development of rural tourism, can make rural natural resources, human resources, adding value. At the same time, it also makes rural production of agricultural and sideline products for local consumption, reduces transportation costs, improves market prices, and promotes farmers' income.

3, the development of rural tourism, can make rural self-reliance, rely on their own strength to get the development, and then reduce the state's support for rural funds. At the same time, local farmers to participate in the investment and management of tourism, can increase their disposable income, realize ? The goal is to make a good living.

4, the development of rural tourism, can promote urban and rural integration, increase the interaction between urban and rural areas. City tourists to the city's political, economic, cultural, awareness and other information radiation to the countryside, so that farmers do not have to go out to accept the modern concept of awareness and living customs, improve the quality of farmers.

5, the development of rural tourism, can excavate, protect and inherit rural culture. Rural culture as an attraction, the development of rural characteristics of cultural tourism. At the same time, through tourism can absorb modern culture, the formation of a new civilized countryside.

6, the development of rural tourism, is conducive to the protection of rural ecological environment. Tourism for environmental health and clean landscape requirements, will greatly promote the change of rural village appearance, promote the improvement of health conditions, promote environmental governance, promote the development of the overall construction of the village. Tourism pursuit of personalization, characteristics, ecology, uniqueness and so on, the formation of the unique appearance of the tourist village and the village, is to break the current construction of the new countryside in the thousands of villages one side of the best model. It can be said that the development of rural tourism is conducive to rural areas and even the country to accelerate the construction of resource-saving and environmentally friendly society, which is conducive to the protection of resources and the environment, and promotes the scientific planning and infrastructure construction in rural areas to realize ? Tidy village appearance? s goal.

7, the development of rural tourism, conducive to the realization of? Management democracy? The goal. In the process of developing rural tourism, drawing on advanced foreign experience, improve the participation of tourism in the local community, rural construction under the premise of respecting the wishes of farmers, improve the local farmers' awareness of democracy and the rule of law, and realize? democratic management? s goal.

Third, the development of rural tourism on the significance of tourists

Rural tourism beautiful landscape and natural environment for tourists to provide the pleasure of the body and mind, release the pressure, return to the natural environment. To meet the needs of tourists for leisure and vacation, it is a good way for urban tourists to provide leisure and vacation and reduce stress.