How to do community group buying?

Before understanding how to do community group buying, let's first understand what community group buying is.

1. What is community group buying? Simply put, it is to acquire and operate community consumer groups based on the real field of community life consumption, and then publish commodity sales information through WeChat community, and complete the group purchase mode of face-to-face delivery through self-promotion.

This regionalized, niche and localized group buying form makes online to offline easier to achieve. Community stores provide consumption incentives for surrounding consumers in the form of group purchase, enter more family consumption scenes through fresh sales channels, and enhance the exposure and influence of stores in the form of word of mouth.

Then, we need to understand the misunderstanding of group buying and avoid stepping on thunder.

Second, what are the misunderstandings of group buying? 1. Avoid group buying and low-price competition.

The reason why this happens is that the threshold of group buying is too low. The biggest harm of low-price competition is not the decline of profits, but the platform constantly reduces the quality of products in order to maintain profits, which easily leads to the psychological gap of users after receiving goods, which in turn leads to the loss of users.

2. Do group buying and avoid making wedding dresses for others.

Many heads of delegations reported that after a period of community group buying, the order volume will drop significantly. Apart from the single product choice, it is still the result of homogenization competition. On the one hand, when the new platform entered the market, users fled with preferential treatment, and even the head of the group changed doors with users, which led to the early investment of the platform in Shui Piao.

3. Do community group buying to avoid blind expansion.

Based on profits, many entrepreneurs hope to expand their scale to increase profits after discovering that minority communities are not enough to support profits. However, after blindly entering multiple communities, it is found that a large amount of investment is still needed in the early stage, which not only reduces the distribution efficiency, but also causes the capital occupancy rate to soar and the cost to rise sharply, resulting in a tight capital chain.

After understanding the misunderstanding, let's get back to the point. What should group buying do? How can I do it well?

Third, how to do a good job in group buying 1. To do a good job in group buying, we must operate the community well.

In view of users' fatigue and flight, in addition to making good product selection and ensuring product quality, community operation is also one of the effective means to enhance users' stickiness, such as offering holiday special product discounts, sending red envelopes in groups, signing in points and so on. At the same time, users can get incentives by sharing bargains, pooling discounts and winning new coupons.

2. To make a group purchase, we must manage the team leader.

In addition to the convenience stores that the group buying platform strives for, many group leaders belong to the treasure mom group with WeChat business experience, and their loyalty to the platform is not high, and their business capabilities are uneven. Therefore, the platform needs to invest more energy in the management of group leaders. In view of the unreality of selecting the team leader from the source, it is suggested to improve the team leader's level by joining the agreement, building the team independently on the platform, introducing performance appraisal and training the team leader.

3. Do community group buying to keep good quality and low price.

Good quality and low price are the core competitiveness of group buying. In order to maintain the price advantage under the premise of ensuring the "good quality" of products, it is necessary to do a good job in supply chain management, keep the price low by optimizing channels, and at the same time do a good job in product information display, such as releasing product videos and origin information through small programs and groups to avoid the above psychological gap.

4. Choose a reliable group buying software to do group buying.

Reliable group buying software can optimize the process from all aspects and reduce the difficulty of operation, thus helping enterprises or individuals to operate better and achieve better results.

4. How does the WeChat community operate? 1. Group top, let every user know the group.

After joining the group, everyone will be curious about what this group is for. What's the use for yourself? Tell the people who join the group that this is a welfare group, and there are various activities every day, and there are all kinds of high-quality goods waiting for you to choose, so that they can keep the group open and put it on the top and come to your community to buy and shop at any time.

2. Check regularly and don't neglect customers.

After that, you can tell the group friends that this group will do activities at fixed points every day, such as team battles, bargaining and spikes, all of which are urgently needed high-quality goods. Please keep an eye on the activities of the group at any time, so that your community can become active in group buying and shopping, and more users will bring their friends to your group, which will promote a new fission promotion cycle.

3. Holiday benefits, keep the heat.

In addition to daily promotion, you can also do some extra benefits in the group during traditional festivals, and the benefits must be real. The benefits can be determined according to your actual situation. Once the group members feel that the benefits are good and reliable, the group will naturally become red.

4. Chat in groups frequently to create an atmosphere.

When doing group buying, you must have a heart-to-heart conversation with your users, not only about products, but also about life, so that they can feel that you are treating users like friends. Once the user has a heart-to-heart relationship with you, your goods will naturally sell well and your group will naturally become active.

The above is about how to do community group buying. How to operate the WeChat community has been answered, hoping to bring help to the subject!