How to properly analyze website SEO data

In SEO optimization, analysis of website data is essential, SEO in data analysis is a top priority. That SEO how to analyze what data? Michael SEO here to say a few points!

1, the site's inclusion

Website inclusion refers to the number of search engine pages included in a website, not the total inclusion, is the assessment of the inclusion of editorial content, website SEO must understand the channel of their own website, how much is published, how much is included.

2, IP (address)

The number of times the computer that refers to the address visits the site. This statistic is easy to realize, with authenticity. So it is an important indicator of website traffic.

3, PV (visits)

PV reflects the number of pages viewed on a put, so every refresh is also counted once, that is to say, PV in the number of visitors is proportional to the number of visitors, but PV is not the number of visitors to the page, but the number of pages of the site was visited.

4, uv (independent visitors)

Can be interpreted as the number of computers visiting a site, the site to determine the identity of the visiting computer is through the identity of the visiting computer cookie to achieve, if the replacement of the IP but do not clear cookies, and then visit the same site, the site's statistics in the number of uv is unchanged.

5, the number of external links

The number of links imported from other websites is the number of external links, the number of external links for website optimization is a very important process, the quality of the number of external links directly determines the weight of our website in the search engine.

6, bounce rate

Bounce rate can be assessed from the side of the user's preferences for this site or page, the high and low bounce rate can also be reflected from the side of the site or page content richness and user needs.