What are the operating modes of new retail?

At present, for all walks of life, the new retail has the following modes of operation:

The first type: the internal change of offline stores.

This is the most talked about new retail model at present. Here is a typical case: in the retail industry all over the world, the cross-border model is one of the current trends, which existed long before Ma Yun put forward the new retail concept. Yonghui Supermarket launched "Super Species" at the beginning of this year. In fact, the main idea is to add catering elements to Shang Chao. If you are tired of shopping in the supermarket, you can eat directly and go shopping after eating.

The second type: online diversion and offline consumption.

For example, Xiaomi Home is one of the models of online diversion and offline multi-category management. To put it simply, Xiaomi Home introduces the online traffic and natural traffic of large supermarkets into offline Xiaomi Home stores through online influence, and then attracts consumers with multi-category Xiaomi series products in stores, which can enhance the user experience of consumers and increase sales. 20 16 May1Xiaomi House has an average sales of about 70 million, with an efficiency of 250,000 and an expense ratio of about 8%. Because the cost is relatively fixed, after the sales volume reaches a certain level, the offline cost can already be tied with the online one.

The third type: online and offline integration

The ultimate goal of new retail is the integration of online and offline, and the ultimate realization of this goal needs the support of big data.

We know that Amazon is one of the earliest online push companies. At first, Amazon only sold books online. Later, he found that users who bought several books of the same category in one place would also have such a situation in B. Therefore, A and B have the same group and similar hobbies.

The keen Amazon began to analyze the data and divide people according to the data. For example, if you browse two best-selling sci-fi works and finally make a purchase, then he will look at the books that your peers will buy besides the books you bought, and then make a ranking for you to recommend. Through this recommendation, Amazon's book sales have increased by more than 30%, which is the power of big data and the inevitable combination of new retail in the future.