What are the principles of public relations activities?

Public relations activities must always adhere to and follow the following basic principles:

1. Respect the principle of facts.

Truth is the life of a fair relationship. Respecting facts means proceeding from reality and acting in accordance with objective laws. There are many factors that determine the success or failure of public relations activities, but the first and most fundamental factor is whether public relations staff can accurately grasp the facts. Facts are the source of public relations. Without facts, there will be no public relations. Facts are the driving force for the development of public relations work. Without public relations personnel’s accurate grasp of facts and their conformity to reality, Without objective analysis, public relations work will be difficult to carry out.

2. The principle of public interest.

Public understanding and cooperation means the broadening of the market. When formulating plans and determining goals, organizations must put the interests of the public first and take the public interest as the starting point. The first requires organizations to respect public interests in all activities, the second requires organizations to assume social responsibilities, and the third requires organizations to meet public needs.

3. The principle of social benefit.

Social benefits include both the self-interests of social organizations and the interests of the public. It is the sum of the fundamental interests of the two and is based on the entire society.

4. Scientific guiding principles.

The public relations activities of modern organizations must rely on scientific theories and methods. The general method of public relations is a combination of scientism and humanism. First of all, it is necessary to use scientific methods to examine the interaction and mutual influence process between the organization and the environment at a quantitative level, and to examine the composition and changes of the public. To obtain a variety of specific materials and data.

Secondly, we must attach great importance to humanistic methods and qualitative research methods, because public relations activities deal with people, and people have subjectivity. Scientism plays an important role in describing the appearance of public relations, but the deep structure of public relations must be explained by humanism. The specific method of public relations is a two-way communication method. On the one hand, the organization transmits information to the outside so that the public knows and understands the organization. On the other hand, the organization feeds back information from the outside and adjusts and improves organizational behavior by understanding public opinion and public opinion. Extended information

Public Relations (P.R., referred to as "Public Relations") is translated from the English "Public Relations", and Chinese can be translated as "Public Relations" or "Public Relations" "Public relations", whether its literal meaning or its actual meaning is basically the same, refers to the communication and dissemination relationship between the organization and the public environment. Public Relations is also an emerging major in my country's higher education, offering courses from junior college, undergraduate to the highest master's degree.

There are many definitions of public relations, which generally refer to management activities in which a social organization uses communication means to form two-way communication between itself and the relevant public, so that both parties can understand and adapt to each other. . This definition reflects that public relations is a communication activity and a management function.

Generally speaking, the research object of public relations must include all social phenomena and activity patterns of public relations. Public relations are the behavior of social organizations using communication means to deal with their various public relations. Public relations are a manifestation of social relations. The scientific form of public relations is different from any other relationship. It has its own unique properties, and understanding these characteristics can help us deepen our understanding of the concept of public relations.

Since the birth of public relations in China, people have been wearing colored glasses. In addition, the industry itself has not publicized enough, so awareness is still relatively low and prejudices still exist.

With the continuous development of China's economy and the continuous changes in the media environment, public relations have penetrated into all levels of social politics, economy, and cultural development, becoming an important force in promoting social progress and playing a vital role in promoting social progress. The demand for professional public relations talents is also growing rapidly.

Reference: Baidu Encyclopedia public *** relationship entry