A story about the hardships of starting a business.

In the process of starting a business, if there is pressure, I think it is a great pressure to choose not to do anything. In business strategy, it is not what not to do, but what to do. Look at those entrepreneurial stories and find your own way to start a business from their stories. So the following is a story I shared about a person's hardships in starting a business. Come and have a look with me, I hope it will help.

The hard story of one person's entrepreneurship: an e-commerce entrepreneurship story of rural women in Gansu Province.

Wang Fangfang, the entrepreneurial story of a rural woman.

Wang Fangfang, an ordinary rural woman in Dacaowan Village, Suochi Township, Chengxian County, Gansu Province, once worked in the clothing business in the county. In 20 13, she gave up her original business, opened the Yunwushan Native Products Museum in Chengxian County on the Internet, and used new media such as Weibo and WeChat to help villagers publicize and market agricultural special products, and embarked on a successful transformation from traditional industries to new e-commerce agricultural special products. Up to now, online store credit has become a five-star credit online store, and the sales amount of local agricultural special products such as walnuts, earth honey and pine nuts has reached 654.38+10,000 yuan, which has enabled the agricultural special products in Dashangou, my hometown, to go to all parts of the country through e-commerce, effectively increasing the income of local farmers and becoming rich. It has been cared and inspected by provincial and municipal leaders for many times, and has become a famous model of successful rural women's entrepreneurship.

If you don't know how to go to school, you will sharpen your entrepreneurial will in setbacks.

At first, as a rural woman, Wang Fangfang was not familiar with computers, let alone using Weibo and WeChat. How to open an online shop on Taobao? Buying and selling things? All this is strange to her. In 20 13, the e-commerce in Chengxian County has just started. With her experience of chatting on QQ and an accidental opportunity, she let others register Sina Weibo for herself and started her own new media and e-commerce.

? The first transaction was to send 10 kg of honey and 20 kg of pine nuts to a customer in Guangdong through Weibo, but I didn't have an online shop at that time and I wouldn't use Alipay. However, this customer trusted me very much and remitted money to me through the bank account. The next day, I carefully selected high-quality pine nuts and honey and gave them to my customers. After receiving our agricultural products, customers all praised them. Through which transaction, I realized the feasibility of e-commerce and increased my confidence in starting a business. Then I began to learn from friends who opened online stores around me how to open online stores on Taobao and how to use Weibo and WeChat for marketing. ? Wang Fangfang recalled.

However, the later development encountered many difficulties and setbacks, such as unfamiliarity with computer knowledge, ugly pictures in online stores, and no one cares; I don't know how to do marketing, logistics and transportation, and the quality of agricultural products. She once thought about giving up. But just as she was about to give up, she repeatedly asked herself: Is this difficult for you? Think about it at night and don't give up easily. With the support of her husband and friends, she attended the online shop training class sponsored by Chengxian government, learned about e-commerce and mastered the basic knowledge of online marketing.

Never give up, draw a blueprint for entrepreneurship in the struggle.

The road to entrepreneurship is tortuous and arduous, and it is on this tortuous road that Wang Fangfang has come all the way. In the early days, the first thing we encountered was product logistics. For fresh agricultural products, to maintain their freshness and seasonality, the time from field picking to customers should not exceed 48 hours. Due to the inconvenient local transportation, delicious agricultural products such as fresh cherries and apricots are often stale or even inedible when they reach customers. How to solve the logistics problem? It has become the main problem that restricts the sales of fresh agricultural special products. Seeing that the fresh agricultural products in the hands of farmers can't be sold in time, she sometimes can't eat well and can't sleep. At this time, Weibo, whom she once used, opened her mind, appealed for help in Weibo, and finally created a new marketing model. In other words, for seasonal agricultural products such as cherries and apricots, we will actively cooperate with other online sales platforms, put the sales centers in neighboring cities such as Lanzhou and Xi 'an, and make an appointment to ensure that the picking, logistics and distribution will not exceed 48 hours. This not only solves the constraints of logistics, but also improves the popularity and sales of online stores through cooperation with other network platforms.

Through this effective model, in May this year, she helped the local people to sell more than 65,438+10,000 fresh cherries, and the sales amount reached more than 65,438+10,000 yuan. The local cherries were sold out quickly, which increased farmers' income and solved the problem of agricultural products trading. At the same time, her door-to-door procurement service allows local farmers to sell agricultural special products without leaving home, which not only broadens the sales channels of agricultural special products, but also really helps farmers get benefits and enriches their sales experience and marketing ideas.

However, she is not limited to the satisfaction she gets. When she heard that Yao Yidong, a painter from Chengxian County, was going to hold an exhibition in Lanzhou Art Museum, the provincial capital, she took the initiative to contact each other and offered it for free? Clouds and fragrant fruits? The series of hometown agricultural special products successfully pushed the hometown agricultural special products to the provincial cultural market, realized multi-channel sales and added artistic color to the hometown agricultural special products.

Grateful villagers, share the joy of success in return.

Although Wang Fangfang has made some achievements, she hasn't forgotten the local villagers, the local Party committee and government that care for and help her, and the social support. June 20 14, she and her partner spent more than 6,000 yuan to buy schoolbags, stationery and books for the children of Zhaizi Primary School in Suochi Township, Cheng County. At the same time, she also joined the Chengxian Love Alliance, a local folk love organization in Chengxian County, and often helped the elderly and the needy. It is this feeling that makes her firmly believe that we must bring more pollution-free and pure natural agricultural products to everyone and help more people in need to get rid of poverty and become rich.

Wang Fangfang's successful entrepreneurship has set an example for rural women and young people in the county and even the whole city to develop e-commerce and become rich through hard work. She is a model and example for the vast number of rural youth to get rich on the spot and transfer to get rich, and a leader with the spirit of the new era among rural women and youth in the county. Her entrepreneurial deeds will also play a positive role in further promoting the development of e-commerce in the county, helping local agricultural special products to be sold to the whole country and boosting the development of county economy.

The second story of a person's hardships in starting a business: running pigs to start a business, and pig farmers teach you the entrepreneurial experience of getting rich in rural areas.

In the impression of most people, pigs have always been kept in captivity. Has anyone seen the pigs raised in the mountains? I'm afraid few people say there is. In the story of rural entrepreneurship we shared today, Zhang Yongan, a pig farmer, tells you what rural entrepreneurship is. Ecological running pig? .

Zhang Yongan has been engaged in aquaculture for more than ten years, raising chickens, ducks and fish, and even raising wild boar. In recent years, due to the bad market conditions, the price of live pigs has fluctuated greatly, which is difficult to control. Pig farms in Zhang Yongan have also experienced ups and downs. For a long time, the aquaculture industry didn't make much money, and the family was not very rich. For him, 20 10 was a huge turning point, and an experience completely changed his breeding concept.

Zhang Yongan's self-reported entrepreneurial experience of ecological running pigs: All the pigs here are kept in captivity. One day, I found a farmer stocking pigs with cattle and sheep. When I grow up, the meat is delicious. I thought this could be tried, so I put the pig on the mountain. I call it a running pig. ?

At that time, basically, pig houses in farmers' homes were built on flat land, but Zhang Yongan built pig houses on a hillside of more than 400 meters. The pigsty is open all year round, 100 more pigs are scattered in the forest, allowing them to play and feed leisurely in the forest. More than 80 acres of forest is a paradise for their growth.

What is a running pig, as its name implies, is to run in the mountains all the year round for food and eat the roots and leaves of plants during the day. It runs in the mountains every day, keeps exercising, and consumes a lot of fat, so it has less fat and its meat naturally grows stronger. Run a pig, run a pig, so as to conform to the habit of running a pig, Zhang Yongan said. In fact, this is the same as human exercise!

Unexpectedly, these pigs, who are used to stocking in the mountains, eat, drink and have fun in the mountains during the day, but they can consciously go back to the pigsty to sleep at night. After stocking for a period of time, Zhang Yongan was surprised to find that the fattened pigs were gone, because they ran around in the mountains every day, chasing each other, and the whole pig was covered with sinews. After staying in the mountains for a long time, the fine skin gradually disappeared and the whole body was covered with thick protective skin. This discovery made Zhang Yongan very happy. He didn't expect that when cattle were raised as sheep, the quality of pigs raised was so good. So he gave them a very loud and vivid name, Running Pig? .

Last year, customers took pork to the supermarket in Wuhan to sell, which was very popular. Many people come here because of its delicious taste and make beautiful packages as gifts. Many people bought gifts, and the huge market suddenly opened. Although the market for running pigs has been solved, the market is not worried. However, due to the large amount of activity of pigs, they eat natural food and don't eat some artificial feed, so the growth cycle of pigs naturally increases. In the past, the growth cycle of pigs was about 4 months, but now it takes 10 months to 1 year. How to make money in such a long period?

Zhang Yongan calculated an account: the feed cost of each pig in captivity should be around 900 yuan 1000 yuan, while the running pigs eat leaves and wild fruits in the mountains and drink streams, and the concentrated feed will not be replenished until 1000 kg, so the cost is around 600 yuan, and the labor cost of feeding is also saved. The price of each running pig can be sold for more than 2,000 yuan, which is equivalent to all expenses. 500 yuan can earn more income, which is much more cost-effective than feeding for half a year. And you don't have to worry about the sales of running pigs, you can also raise them according to orders, you don't have to worry about not selling them, and you have strong controllability.

In 20 13, Zhang Yong An signed a big contract with a company in Wuhan to raise and sell running pigs, but he couldn't raise so many running pigs himself, so a professional pig running cooperative was born, and now he is going to expand the scale of the cooperative. Zhang Yongan said that his income from breeding running pigs last year was more than 200,000 yuan, and this year's running pigs are expected to earn 500,000 yuan according to the contract price, and each pig can earn about 1 10,000 yuan, which is 50% more than that of pigging.