The relationship between convention and exhibition and logistics industry

The logistics industry directly affects the convention and exhibition, and its derived business chain is the convention and exhibition logistics, the convention and exhibition logistics refers to the physical movement process of the exhibition and marketing products from the exhibitors through the convention and exhibition transit flow to the buyers, it is a kind of service with logistic function provided by the third party organizer other than the supply and demand sides of the exhibition and marketing activities, and it is a kind of service with logistic function, which is provided by the organizer of the exhibition and exhibition in the comprehensive exhibition and exhibition site of the multiple supply and demand counterparts of the information requirements, and then unifies the command, After the information requirements of multiple supply and demand counterparts at the conference and exhibition site are integrated, the conference and exhibition organizer will unify the command, arrangement and coordination of the conference and exhibition material circulation system. The essence of logistics of conference and exhibition activities is the spatial flow and management of conference and exhibition-related materials and products, and the economic interests of the logistics operation system and the exhibitors and conference and exhibition organizers are directly linked. Unlike the "single output mode" of general enterprise commodity circulation, conference and exhibition logistics is a material circulation activity that occurs in a short period of time and is associated with several exhibitors at the same time, which has its unique characteristics. The exhibition logistics is different from the general enterprise commodity circulation "single output mode", which happens in a short period of time and is associated with several exhibitors at the same time.

Unlike the general logistics system, the exhibition logistics system is only associated with the supply and marketing and transportation of exhibition and marketing products, and does not involve the procurement of raw materials and production links; due to the "many-to-one" state of the exhibition customer and I relationship and the differences in exhibition and marketing product entities, it may be synchronized with the operation of a number of supply chains. Therefore, the supply chain of the traditional logistics system is shortened and multi-line in the exhibition logistics system, and the scope and mode of application of the supply chain management theory to the management of the exhibition logistics system have also changed accordingly.

In the supply chain of traditional enterprise logistics system, the logistics distribution center is generally the internal institution owned by large and medium-sized production enterprises or commercial chain enterprises, which is the product of specialization of enterprise internal logistics system, and it is designed according to the comprehensive characteristics of enterprise products or commodities, and it is only responsible for the enterprise itself, and the caliber of service is very narrow. The construction of such own distribution center, need to set up additional full-time institutions and for the purchase of transport facilities and equipment to invest a lot of money, greatly increasing the business management costs.

Comparatively speaking, in the supply chain of conference and exhibition logistics system, the conference and exhibition storage and distribution center has the qualities of regional public ****, it is multi-directional circulation of information between different exhibitors and conference and exhibition venues, after the start of the conference and exhibition activities, it is **** enjoy the information between the conference and exhibition site, which is convenient for rapid response and accurate delivery of goods.

The core of the logistics network of conference and exhibition activities lies in the "material-information" complex composed of conference and exhibition site (conference and exhibition hall) and conference and exhibition warehousing and distribution center, and it is the exchange of material transmission and information interaction between the starting point of the logistics of conference and exhibition activities (group of exhibitors) and the end point of the logistics (group of purchasers). It is the exchanger of material transmission and information interaction between the starting point of logistics of exhibition activities (exhibitors group) and the end point of logistics (buyers group). The material flow presents a one-way pulse transmission form from exhibitors to buyers respectively, while the information flow takes the exhibition site as the distribution center and presents a two-way emission transmission form.