What is the difference between traditional advertising marketing and short video live sales?

First, the content form is intuitive or not.

1, traditional advertising marketing

The fast-paced lifestyle makes people don't want to spend too much time reading text advertisements. Long paragraphs like leaflets can make people impatient, unattractive and can't bring good advertising effect.

2, live broadcast with goods

The video content form of live selling goods itself is a more understandable and intuitive display form, which quickly evokes people's desire to watch, thus driving the purchase of goods.

Second, accurately lock the user's desire to buy or not.

1, traditional e-commerce

When consumers buy goods, they often face the problem of which goods to choose and which purchase channels to choose, which is a headache. Therefore, traditional advertising marketing is full of words and pictures, which can't arouse consumers' desire too much.

2, live broadcast with goods

Under the new mode of e-commerce live broadcast, consumers can directly see the goods, and the anchor of e-commerce live broadcast can display the goods and try out the goods, which can make people quickly and comprehensively understand all kinds of information of the goods and quickly judge whether the goods are suitable for them. And it can reduce the loss of freight caused by returning the wrong goods, and also allow consumers to enter the shopping display scene in an immersive way.

Live broadcast with goods means that the entertainment live broadcast industry is constantly changing while carrying goods. The reason for the live broadcast with goods is the rise of e-commerce, which has caused some people in the entertainment circle to follow up and evolve.

On March 5th, 20021KLOC-0, the General Administration of Market Supervision formulated and promulgated the Measures for the Supervision and Administration of Online Trading, which stipulated that live broadcast service providers should keep the live video of online trading activities for at least three years from the end of live broadcast.

On the same day, the Measures for the Supervision and Administration of Online Transactions was officially released at the 31"315" party of the Central Radio and Television Station. Article 20 of the Administrative Measures stipulates that if online trading operators conduct online trading activities through online services such as social networking and webcasting, they shall display information such as goods or services, their actual business entities, after-sales services, etc. in a prominent way, or link the signs of the above information.