What are the forms of advertising (publicity methods)?

Advertisements published, played, set up and posted in People's Republic of China (PRC) through newspapers, radio, television, movies, street signs, windows, printed matter, neon lights and other media or forms. Specifically including:

1, using newspapers, periodicals, books, catalogues, etc. Publish advertisements;

2, the use of radio, television, movies, videos, slides and other advertising;

3, the use of streets, squares, airports, stations, docks and other buildings or spaces set up signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

4. Use theaters, stadiums (gymnasiums), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements inside and outside;

5. Use vehicles such as cars, boats and planes to set up, draw and post advertisements;

6. Mail all kinds of advertising materials through the post office;

7. Use gifts to advertise;

8. Use of online mail, banners, etc. For advertising, a database marketing.

9. Call center, a kind of database marketing.

10, advertising by sms and MMS, a database marketing.

1 1. Use other media and forms to publish, play, set up and post advertisements.

12, and some people use oral advertisements.

13. Spreading advertisements through SMS and MMS services, and posting advertisements in mailboxes have also been flooded recently.

Extended data

Conceptual positioning refers to an advertising product positioning strategy that changes consumers' habitual psychology and establishes new product concepts by highlighting the new meaning of products. There are two methods: reverse positioning and correct positioning.

1, reverse positioning

Reverse positioning is a method and strategy to attract consumers' attention, sympathy and support with the reputation of famous competitors, so as to occupy a place in the market competition.

The characteristics of reverse positioning are: usually, the product positioning of most enterprises is a positive positioning that highlights the excellent performance of products, while reverse positioning is the opposite, highlighting the advantages of well-known products or enterprises in the market in advertisements, indicating that their products or enterprises are not as good as it and are willing to catch up.

Or by acknowledging the shortcomings of their products, to highlight the advantages of products. It can be seen that reverse positioning mainly uses people's psychology of sympathizing with the weak and trusting honest people in society, and deliberately highlights their shortcomings in exchange for sympathy and trust.

Enterprises adopting this strategy must be cautious. After showing yourself in the second place in front of the public, you must work harder, constantly improve your disadvantages, constantly publicize your achievements, and prove that you are constantly working hard to gain the trust of consumers.

2. Right and wrong positioning

Right-wrong positioning is a positioning method that artificially distinguishes the product market in concept.

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