What are the means and methods of online marketing of agricultural products?

1. From the perspective of the supply chain; agricultural products need to go through a number of links from production to consumption. Some links do not have a value-added effect, but on the contrary bring many disadvantages. From a quality perspective, the more intermediate links agricultural products go through, the more difficult it is to guarantee quality. According to statistics, the loss rate of agricultural products such as fruits and vegetables in my country in logistics links such as transportation and storage is about 25% to 30%, while in developed countries it is controlled below 5%. 2. From the profit point of view; the intermediate links will share the already modest profits, or even occupy most of the profits. Therefore, from the perspective of increasing farmers’ income, the current circulation process of agricultural products must be optimized. 3. From the perspective of supply and marketing information: an overly long supply chain leads to slow transmission of frost supply information. At present, the production of agricultural products in my country is not guided by the current market demand, but usually based on demand information from previous years. The direct result is that the birth rate of certain varieties has increased sharply, the market supply far exceeds the demand, and the majority of farmers have suffered huge losses.

The above problems can be effectively solved by developing online sales of agricultural products. The online sales platform provides a platform for contact and transaction between supply and demand parties. With the advantages of the Internet, information can be transferred between the two parties quickly, directly and effectively, eliminating unnecessary intermediate links and improving the efficiency of agricultural product circulation. , which ensures the quality of agricultural products and brings tangible benefits to both supply and demand parties. In addition, online sales platforms for agricultural products are also useful supplements to wholesale markets of all types and levels.

Online sales bitches have sprung up like mushrooms after a spring rain in recent years, and are showing the potential of starting a prairie fire; currently, they cover almost all commodities. With the stabilization of infrastructure and the expansion of the market, it is certain that online sales of agricultural products will bring a revolution to agricultural production.

The online sales platform for agricultural products is a platform that integrates transactions, communication, and collaboration of various resources. Functionally, it can be divided into two types: business-to-business and commercial institutions-to-consumers. The biggest difference between online sales and traditional wholesale markets is that buyers cannot intuitively obtain information about agricultural products before trading. Therefore, it is necessary to standardize agricultural products, which mainly includes product names and categories, quality levels, weight standards, packaging specifications, freshness standards, etc. By standardizing this information, we ensure that products at the same level have the same or similar characteristics, which facilitates communication and contact between buyers and sellers and protects the interests of both parties. Of course, if you are selling in an online store, you have to let consumers understand your product more intuitively, so you need to take photos of the product, etc.

In online sales, buyers and sellers do not know each other, and moral hazard and adverse selection are inevitable. Therefore, it is necessary to strengthen the identity authentication of users and ensure the traceability of relevant responsible persons in the event of fraud.

The online sales of agricultural products is an innovation in the traditional trading method of agricultural products, and it is also an important way and effective means to enhance the comprehensive competitiveness of my country's agriculture; if done well, it can achieve a win-win situation for all parties.