How to write a short food video planning scheme?

First, the feeling of the picture must be colored, fragrant and delicious. This video gives people pleasure.

The production of food pays attention to color, fragrance and taste, but the food video is also made to reflect this feeling on the screen. But the color of food is well reflected, and the color of food can be seen visually, but the fragrance and taste of food are a little difficult to reflect. Scent is smelled by smell, and taste is evaluated by human taste. Pleasure is an emotional expression directly related to service and environment. If a food propaganda film only conveys people's aesthetic feeling and lacks the supplement to food pictures, then such food vision can't make people thirst. If an excellent food promotional film wants to have better publicity effect, it should not only reflect the aesthetic feeling of the picture, but also reflect the fragrance of the food.

Second, shooting food videos must be clearly targeted.

Some customers who run restaurants will spend a lot of money to make food videos to attract people's attention. With various high-end video shooting technologies, the picture is very beautiful, but after reading it, there is no impulse to spend. This may also be because there is no good story to assist. A good food propaganda film must clearly know the brand positioning and make a more emotional and story-telling food propaganda film.

Third, shooting food culture is different from other types of promotional films.

Food culture can be divided into Chinese and foreign cuisines, and Chinese food culture can be divided into eight cuisines, but when it comes to food production methods, most of them are similar. How to see food in the promotional films of many catering enterprises, and let the audience see the intention, carefulness and carefulness, is the key factor in the promotional films of food enterprises. In particular, this requires the producers of catering enterprises to have a delicate understanding of the selection of ingredients, the production of ingredients and the process of service, and turn what they have seen and heard into an attractive picture.

How to write a good corporate propaganda copy (how to write a good corporate propaganda copy)

An important factor of a good promo depends on the quality of copy planning of the previous promo.

Publicity copy belongs to film and television platform copy, which is different from plane copy.

The copy of the propaganda film needs audio-visual three-dimensional presentation, and it needs to write literary scripts and story board. The whole advertisement needs a strong sense of picture and logic. Plane copy, mainly used for face-to-face expression, needs to be more concise, clearly express advertising information in a picture and attract consumers' attention.

One: First, I received a promotional film project and need to communicate with customers. If a good idea is changed by customers, it will eventually become mediocre? Four communication processes of copywriting-reading, smelling, asking and cutting.

Second: Copywriting strategy. After receiving a project and communicating with customers, we should think about the strategy and how to lay out the copy of this promotional film. Strategy is the "big idea", that is, the overall idea. It is a creative idea, a form of expression and a cut-in angle. It is the overall creative form of the whole film that can be explained clearly in one sentence.

Three: copywriting creativity, after having a strategy, it is necessary to be creative. Creativity is to improve details on the basis of strategy, including actor selection, scene design, explanation, picture conception and so on. This is an important factor. Qian Qian has thousands of ideas. As the saying goes, the Tao gives birth to one, two, three and everything. In fact, thousands of ideas in Qian Qian are derived from these simple ideas.