How does enterprise WeChat do marketing?

Enterprise WeChat is a new variable and opportunity for businesses to do new retail and customer precipitation.

First of all, enterprise WeChat is the best choice for private domain operation. Enterprise WeChat can convert public domain traffic such as platform traffic and offline store traffic into its own private domain traffic for unified operation.

Merchants promote your products and services in shopping platforms, social media, advertising leaflets, offline stores and many other public traffic channels, and then add potential customers as WeChat friends through enterprise WeChat to form their own private domain traffic pool, and finely operate their own private domain customers in enterprise WeChat to continuously enhance the value of individual customers.

Secondly, the use of enterprise WeChat for private domain operation is the best mode for enterprises to realize the integration of quality and efficiency and the precipitation of customer management.

The following five aspects are more important:

First, drain customers:

You can get customers through any channel, such as WeChat, Tik Tok, Auto Express and Taobao. Compared with personal WeChat, enterprise WeChat has no title risk, no upper limit on the number of friends, looser restrictions on adding powder, and centralized storage of customer information; And can automatically group labels according to traffic sources, and group customers according to labels, so as to prepare for subsequent precise marketing.

Second, the retention and transformation:

Let every customer be connected, served and transformed in the first time.

After the customer pays attention, the system automatically assigns service personnel, and can push corresponding welcome words and product activities by combining different labels and grouping information. No matter how many customers there are, we can easily provide large-scale and personalized services through fast and accurate access, improve retention rate and accelerate consumption decision-making.

Third, repurchase and purchase increased:

When the number of users reaches a certain level, can enterprises use it? Carry out customer life cycle operation, such as paying a return visit to the shopping guide at key nodes such as 3 days before the customer pays attention to the birthday, and activating consumer demand in time; Have the early warning function of loss, follow up the return visit in time, formulate the incentive mechanism and activate the sleeping customers. On the whole, it can finely manage customers and enhance the value of individual customers.

Fourth, share fission:

Let old customers take the initiative to help you spread, and new customers will accelerate their growth. Headquarters or shopping guides use enterprise WeChat assistants to push fission posters, and old customers invite friends to scan the code and add shopping guides to enterprise WeChat to get rewards for their friends.

Now Zan has a close relationship with Enterprise Micro, which provides businesses with more operation modes and improves sales efficiency.