What are the five misunderstandings of health care products advertising?

I have seen many exaggerated health advertisements, which are divided into the following five aspects!

1. The statement that "medicine can cure diseases" is not credible.

Health food is not a medicine, and it cannot claim to have therapeutic effect. Some illegal health food advertisements often exaggerate the efficacy of products, contain absolute terms and are not promises, claiming that certain diseases can be cured, such as "radical cure" and "medicine will cure the disease", or seriously cheating with false promises such as "invalid refund", "insurance company underwriting" and "no toxic side effects". Induce consumers.

2. "Health talk" is a kind of promotion.

Some unscrupulous merchants, under the guise of "interviews, lectures, interviews and symposiums", invite some seemingly experts, professors, old Chinese medicine practitioners, or some hosts and actors to give lectures on "health preservation" and promote health food. Many elderly people blindly believe the introduction of these so-called experts or celebrities and buy fake health food in large quantities.

3. "Free activity" is brainwashing.

Some unscrupulous merchants attract the elderly to participate in the promotion activities organized by them by means of "giving medicine", "free trial", "giving small gifts" and "lottery". The promotion site often has a warm atmosphere, exaggerating the efficacy of products, and even claiming to cure all diseases. Some activities will also invite so-called patients to come forward, hire people to create the illusion of scrambling to buy products, give psychological hints to the elderly that they will lose if they don't buy, and unconsciously be "brainwashed" to buy products.

4. "Authoritative proof" is fiction.

Some illegal health food advertisements use the names and images of state organs, institutions, medical institutions, academic institutions and trade organizations to explain the efficacy of products, so as to enhance the authority and persuasiveness of products. Some advertisements contain so-called "scientific or research findings" and "experimental or data proof", which cannot be verified.

5. "Expert clinic" is a scam.

Some unscrupulous merchants hire so-called experts and professors to conduct free expert physical examination or free clinic for the elderly, and many elderly people are attracted by free physical examination or consultation. After physical examination, "experts" and "professors" often tell the elderly that they have many physical problems and need to buy products for treatment in time, so many elderly people are cheated into buying a bunch of useless health food, which is difficult to distinguish between true and false.