What is a hardcore user?

"Hard-core users" are loyal customers in plain English. To give an inappropriate example, there are two tea shops. The business of shop A has always been good, and there are queues every day. When store B saw this, it held an activity and directly shouted 50% off the audience. Most of the customers who went to store A before went to store B, but they still chose to spend in store A without being shaken by the discount, which can be said to be "hardcore users". For them, drinking milk tea has already identified a shop.

The criteria for evaluating "die-hard users" in each industry are not necessarily the same. Generally speaking, at least these factors are met. They are willing to spend money on your products, are loyal to the brand, are not easily taken away by your competitors, and are willing to share their products with others.

As for the word "diehard users", I borrowed the concept of "diehard fans" here. They have similar meanings, and kevin kelly's concept of "1000 diehard fans" should be the most familiar and discussed. What does this mean?

Kevin kelly believes that creators, such as artists, musicians, or writers, in other words, anyone who creates works of art only needs 1000 diehard fans to make a living. Die-hard fans here mean that no matter what you create, they are willing to pay for it and drive 200 miles to hear you sing.

Even if they already have your tapes, they are willing to buy the ultra-luxury HD package again. They will add your name to Google News, always pay attention to your relevant information, buy your out-of-print works, participate in your performances, and buy your works for your signature.

In Kelly's hypothesis, die-hard fans will support your work with one day's salary every year. Here, the daily salary is an average, because many diehard fans will spend more money to support idols. So if a diehard fan spends 100 yuan on you every year, then 1000 diehard fans are 100000 yuan. After all, for most people, you can earn 100 a day, but on average, it should be more than 300 a day.

So if you have 1000 die-hard fans who are willing to spend 300 yuan on you every year in 500 yuan, then you will earn hundreds of thousands of dollars. Then, this is enough to feed a content creator.