Which industries are suitable for traditional marketing?

1. Network marketing: Network marketing is a series of market behaviors to achieve marketing goals by means of online network, computer communication and digital interactive media.

2. Dual-channel method: The so-called dual-channel method means that enterprises use online direct distribution channels and online indirect distribution channels at the same time to maximize sales.

3. Indifferent marketing: refers to the fact that after market segmentation, enterprises do not consider the characteristics differences of each sub-market, but only emphasize the homogeneity of market demand.

4. Differential pricing: the pointer sets different prices for different customers.

5. Homogeneous market: refers to the market where consumers' demand for a product is basically similar or extremely similar.

Heterogeneous market: refers to the obvious difference in consumers' demand for a product in the market.

6. What is skimming pricing? It means that a new product is sold at a higher price than expected as soon as it is put on the market, and the investment is recovered quickly, and then the price is gradually reduced.

7. Depth: refers to the number of products in each product line, that is, how many varieties are there in each product line.

8. Network market segmentation: refers to the process that enterprises divide the network market into different types of consumer groups according to the differences of online consumers' needs, purchasing motives and habits on the basis of investigation and research.

9. Differentiated marketing: refers to the enterprise's decision to serve several sub-markets at the same time, design different products, adopt different marketing mix means and formulate different marketing mix strategies to meet the needs of customers in different market segments.

10 personalized pricing strategy: a strategy to determine the price of goods according to the specific needs of consumers in terms of product appearance and color.

1 1. Product width: refers to the number of product lines or product categories produced and operated by an enterprise.

12. What is penetration pricing? It means that a new product is sold at a lower price than expected as soon as it is put on the market, and efforts are made to obtain the highest sales volume and the largest market share in order to occupy the market as soon as possible.

13. Cross-elasticity of demand: refers to the corresponding change rate of demand caused by price change of substitute products.

14. product structure: refers to the organic composition and quantity ratio of all products produced and operated by an enterprise.

It consists of various product lines, and each product line consists of many product items.

15. stratified random sampling method is also called classified sampling method: it divides all units in the population into several types (groups and layers) according to their attributes and characteristics, and then extracts sample units from each type (groups and layers) by pure random sampling method instead of directly extracting sample units from the population.

16. Online promotion combination: refers to the process of enterprise marketing activities that effectively integrates various online promotion tools such as electronic advertising promotion, website promotion, online promotion and online public relations to achieve the overall promotion effect.

17. Internet marketing advertising: it is an advertising behavior of product information release and product promotion on the Internet.

18. evaluation of network marketing: with the help of certain quantitative and qualitative indicators, the websites that carry out network marketing are evaluated in all aspects to summarize and improve the network marketing activities of enterprises.

19. Online direct sales: refers to the direct sales of products by manufacturers through online direct sales channels.

20. Income elasticity of demand: refers to the corresponding change rate of demand caused by income change. The demand elasticity of different products is different.

2 1. Centralized market strategy: also known as product market specialization strategy, refers to the enterprise concentrating all its strength, selecting only one or several sub-markets with similar nature as the target market, developing an ideal product, and implementing highly specialized production and marketing in order to pursue a higher market share in one or several small markets instead of gaining a smaller market share in a larger market.

23. Consumer information: Consumer information refers to information about consumers' needs, preferences, opinions, trends, attitudes, beliefs, interests, culture and behaviors.

24. Network marketing concept: it is the basic concept guiding network marketing activities.

25. Network marketing environment: the general name of various internal and external conditions faced by network marketing activities.

26. Customized marketing: refers to a marketing method to meet the individual needs of different customers.

Second, short answer questions

1. What's the difference between online marketing and traditional marketing?

A: (1) In terms of products (Proct) and consumers, traditional marketing focuses on products (proct), while online marketing focuses on consumers' needs and desires. From the marketing point of view, traditional marketing is market-oriented, while online marketing is customer-oriented. (2) In terms of price and cost, traditional marketing pays attention to price, while online marketing pays attention to cost. (3) From the perspective of promotion and convenience, traditional marketing focuses on promotion, while network marketing focuses on communication. (4) From the perspective of channels (places) and communication, traditional marketing focuses on channels (places), while online marketing focuses on communication (communication) with consumers.

2. What are the characteristics and functions of online marketing?

Network marketing has the following characteristics (1) spanning time and space (2) multimedia (3) interaction (4) humanization (5) growth (6) integration (7) advance (8) efficiency (9) economy (10) technology.

Network marketing has the following functions (1): information search function (2) information publishing function (3) business investigation function (4) sales channel development function (5) brand value expansion and extension function (6) featured service function (7) customer relationship management function (8) economic benefit appreciation function.

3. The main forms of psychological pricing strategies are mantissa pricing, integer pricing, small unit pricing, prestige pricing, customary pricing strategy and solicitation pricing.

4. Briefly describe Michael Porter's five long-term internal forces that determine a market or market segment: competitors in the same industry, barriers to entry and exit, substitute products, buyers and suppliers.

5. What are the main forms of free?

(1) Products and services are completely free.

(2) Products and services are limited and free.

(3) Some products and services are free.

(4) Bundle free products and services.

6. Consumer market segmentation criteria are the four main factors that affect consumer demand:

Namely geographical, humanistic, psychological and behavioral factors.

7. The overall product concept (1) core products. . . (2) Regular products. . . (3) Additional products. . .

8. The factors that affect the choice of transportation mode are: commodity performance characteristics, transportation speed and distance, transportation capacity and density, transportation cost, urgency of market demand, and other aspects of integrated logistics.

9. There are generally three methods for network market segmentation: complete segmentation; According to a factor affecting demand; According to two or more factors affecting demand.

10. Product market life cycle: refers to the whole process of products from entering the market to being finally eliminated. Generally, it will go through four stages: introduction period, growth period, maturity period and decline period.

1 1. The main forms of website promotion are: search engine promotion, link exchange promotion, traditional promotion, online advertising promotion, email promotion and other promotion strategies.

12. What are the main methods of new product conception? And their respective meanings.

Vertical thinking method: mainly according to the traditional thinking of product design in this industry to conceive products.

Lateral thinking method: mainly refers to the ideas and creativity that break the traditional thinking.

Associative thinking: mainly refers to creativity and conception inspired by some objective factors.

Brainstorming: mainly refers to a group creative thinking method. Participants can be involved in various fields, participants can speak freely without scruple, and no one can refute or laugh at other people's views.

15. Briefly describe the implementation steps of the free price strategy.

Answer: (1) Consider that the free price strategy is consistent with its own market operation mode.

(2) Analyze whether the products (or services) adopting the free strategy can be recognized by the market.

(3) Analyze the opportunity of products (or services) with free strategy.

(4) consider whether the free price product (or service) is suitable for adopting the free price strategy.

(5) Planning and promoting free price products (services)

19. What are the requirements for excellent online media?

Excellent online media should meet the following requirements: (1) The page download speed is fast. (2) easy to learn and use. (3) The system can maintain normal operation. (4) The link is error-free. (5) Different versions of browsers can be used for browsing. (6) Ensure the confidentiality of personal information. (7) Abide by network ethics.

20. Briefly describe how to understand the concept of network marketing.

A: Internet marketing is an integral part of the overall marketing strategy of an enterprise, and it is a business process that uses Internet technology to meet the needs of customers to the greatest extent, so as to open up the market and achieve profit targets. According to the above definition, we can understand network marketing from the following aspects;

(1) Internet marketing is not online sales.

(2) Online marketing is not limited to online.

(3) Network marketing is based on traditional marketing theory;

(4) Network marketing is an activity process that uses computer network technology as a means to open up markets and meet customers' needs.

three

Fully displaying product information on the website is an important measure for product promotion. According to the characteristics of the company's products and the contents specified in the "Key Points of Product Information Display", we can consider fully displaying the product information from the following aspects:

(1) Product name and function description

(2) Description of the applicable object of the product

(3) Description of system requirements

(4) Description of market position

(5) Introduction of customer information

(6) Introduction of reward, praise and positive evaluation.

So most of them are suitable.