Mobile application is the foundation of mobile marketing. What are its application types?

The application types of mobile applications mainly include the following four categories:

1, message application

It is mainly used as the receiving carrier for transmitting enterprise management information, such as credit risk warning, payment notice, payment reminder, inventory warning, approval notice and meeting notice.

2. Pre-coating and painting

Information solutions for unfixed workplace application scenarios, such as store sales collection, competitive intelligence collection, vivid collection, logistics terminal, service terminal, etc.

3. Manage applications

Mainly for enterprise managers, the main purpose is to accelerate the management process and real-time information acquisition, such as business approval, business daily report, business analysis and so on.

4. Self-service applications

It is mainly aimed at the real-time interaction between employees and enterprises, such as salary inquiry, leave application, leave change, notice announcement, training, contact finding, employee survey, etc.

Extended data

The relevant situation of mobile applications

It is understood that mobile applications can play the following six roles in mobile marketing:

1. The users of mobile applications have a fast growth rate, strong economic ability and active thinking.

2. Mobile applications can integrate new technologies such as LBS, QR and AR, bringing unprecedented user experience to users.

3. Based on the portable and interactive features of mobile phones, mobile applications can be easily shared and spread through Weibo and SNS, thus achieving fission growth.

4. The development cost of mobile applications is lower than that of traditional marketing methods.

5. Through new technologies and data analysis, mobile applications can accurately locate enterprise target users, making it possible to achieve rapid growth at low cost.

6. After the mobile application is installed on the user's mobile phone, the enterprise will plant a seed and keep in touch with the user.

Baidu Encyclopedia-Mobile Application