Advantages of online publicity

1, the distance from the international market is shortened.

Internet covers the global market, through which enterprises can easily and quickly enter the market of any country and promote their products and services. Network marketing has built a channel for enterprises to enter the international market. Because of the openness and interconnection of the network, communication has realized information globalization, and the network can reach places that marketing and sales channels can't.

Through the internet, enterprises can find potential customers in all corners of the world, and potential users of enterprises can easily and cheaply understand the information of enterprises and reach a deal. Therefore, network marketing provides the largest global market for enterprises.

2. Cost reduction benefits

Buying and selling goods through the internet, the business of enterprises is carried out in the network environment of "virtual market", which saves marketing and channel costs and gives enterprises a low-cost competitive advantage. Network marketing strengthens the information exchange between enterprises and suppliers and reduces the procurement cost; The direct contact between enterprises and consumers has been established, reducing the transaction links and sales expenses;

Completed the real-time sharing and exchange of information within the enterprise, realized unified management and reduced management costs; Network marketing enables enterprises and consumers to communicate supply and demand information in real time, making it possible to produce and sell without inventory, thus reducing inventory costs.

3. Efficient and convenient information exchange

Network is the information superhighway. Enterprises can collect customer demand information in many ways, especially personalized information, and respond quickly. They can also provide products or services to consumers through online platforms. This information transmission is not only large, fast and fast, but also almost unlimited by time and place.

The information content based on network is very rich. The information in the network virtual market is often multimedia, including pictures, animations, words and sounds, not only product and price information, but also related knowledge and cultural information.

Consumers have many choices.

On the Internet, consumers can quickly find satisfactory products according to their own needs, and make full comparisons without geographical and time constraints, thus saving transaction time and cost. In addition, the Internet can also help enterprises to realize one-to-one communication with consumers, which is convenient for enterprises to provide distinctive personalized services according to the individual needs of consumers.

5. Competition is fairer.

Network provides a truly equal and free market system for enterprises, which gives enterprises the opportunity to face consumers and obtain information from all over the world. Online competition has become transparent and clear, and reputation has become the new focus of online competition. The trust of consumers will never deviate because they are business tycoons or nobody.

Any enterprise is not absolutely limited by its own scale, and can obtain information from all over the world equally and develop itself equally. Using the Internet, small and medium-sized enterprises can quickly establish their own global information network and trade network at a very low cost, and quickly transmit product information to markets that only large companies with strong financial resources could reach before.

Extended data:

Marketing is a process of planning and implementing ideas, products, service ideas, pricing, promotion and distribution in order to create and realize transactions between individuals and organizations. Network marketing is the inevitable product of human economic, technological and cultural development. Network marketing is not limited by time and space, which greatly changes the traditional marketing form and format.

For enterprises, online publicity and marketing can improve work efficiency, reduce costs, expand the market and bring social and economic benefits to enterprises. Compared with traditional marketing, network marketing has the characteristics of internationalization, informationization and paperless, which has become the trend of marketing development in various countries. In order to promote the popularization and development of online marketing, it is of great significance to analyze online marketing strategies.

Baidu encyclopedia-network publicity