Differences and connections between relationship marketing and traditional marketing

Compared with traditional trade marketing, relationship marketing is different from traditional marketing in treating customers:

(1) Trade marketing focuses on one-off transactions, while relationship marketing focuses on how to retain customers;

(2) Trade marketing pays little attention to customer service, while relationship marketing attaches great importance to customer service, which can improve customer satisfaction and cultivate customer loyalty;

(3) Trade marketing often has only a small amount of commitment, while relationship marketing has enough customer commitment;

(4) Trade marketers are concerned about the production departments oriented by product quality testing, while relationship marketing believes that all departments should be concerned about quality issues.

(5) Trade marketing does not pay attention to long-term contact with customers, and the core of relationship marketing lies in developing long-term and stable relationships with customers. Relationship marketing not only focuses on developing and maintaining the relationship with customers, but also broadens the marketing horizon, involving the relationship between enterprises and all their stakeholders.