type of attachment

(voluntary chain) refers to the way that individual stores voluntarily adopt the same brand to operate and bear all operating expenses.

Usually, individual operators (franchisees) pay a fixed amount of guidance fee (commonly known as joining fee), and the headquarters impart business knowledge before opening the store, or under the guidance of the headquarters, change the operator's original store into the business model stipulated by the chain headquarters.

Usually, this method pays a fixed guidance fee every year, and the headquarters will send personnel to guide it, but some people don't charge this part of the fee, and all the expenses required for opening a store are borne by franchisees; Since franchisees join voluntarily, the headquarters only charges a fixed fee to give guidance, so the profits and losses obtained have nothing to do with the headquarters.

The advantage of this method is that franchisees can get most of the profits without sharing them with the headquarters, and they have no obligation to obey the instructions of the headquarters. However, the disadvantage is that the headquarters can be irresponsible, often with loose guidance, and the operating quality of the stores is not easy to control.

Many chain restaurants in Taiwan Province Province operate in this way, and now Zhengzhou Kailun Enterprise Management Consulting Co., Ltd., a domestic chain men's beauty salon, also adopts this joining mode, which has set off a joining frenzy in China. (Franchise chain) Contrary to voluntary joining, the franchisee only needs to pay a certain fee when joining, and the equipment and management technology for operating the store are provided by the headquarters. Therefore, the ownership of the store belongs to the headquarters, and the franchisees only have the right to operate and manage, and the profits must be shared with the headquarters, and they must also obey the headquarters 100%.

The advantage of this method is that the risk is very small, and franchisees don't have to bear a lot of startup expenses. The headquarters should assist in the operation and share the success or failure of the operation, but the disadvantage is that the franchisees have little autonomy and most of the profits are often handed over to the headquarters. (Franchise chain) Between the above two ways, franchisees and headquarters usually share the cost of opening a store, in which franchisees are responsible for the rent and decoration of the store and headquarters are responsible for the production of equipment. In this way, franchisees also need to share profits with the headquarters, and the headquarters also has control over franchisees, but franchisees also have to pay considerable fees.

Therefore, the profit is higher, and there are some suggestions and decisions on the form of the store. Most convenience store systems in Japan operate in this way. (Free Chain) This method is rare in the market, and there is no charge. This joining method is mainly aimed at material manufacturers and small and medium-sized enterprises. Their interests come from making profits by buying technology shares and selling raw materials to customers (manufacturers). The biggest advantages of this joining method are high security and strong adjustability.

Disadvantages are strong pertinence and great limitations. According to the division of labor and different application fields of technology, many companies will not join for free.

At present, only the chemical coatings industry in China has this precedent. Joining is also the slowest development.