Main types of pedestrian street

There are two types of pedestrian streets: one is the original central commercial street in the old city, which has been transformed into a pedestrian street through traffic management or transformation; The second is the pedestrian street designed according to the principle of separation of people and vehicles in the old city new area or the new city central area. The central commercial street in the old city often attracts a lot of traffic and people, with a small local population, a large floating population, heavy traffic, crowded roads, mixed traffic and walking activities, and degraded environmental quality. Transform this block.

From the perspective of tourists' consumption behavior, it can be divided into pedestrian streets with shopping as the core and pedestrian streets with leisure consumption as the core; From the core attractions, it can be divided into tourist, commercial and comprehensive pedestrian streets; From the formation mechanism, it can be divided into urban leisure commercial pedestrian street (area) and tourist leisure pedestrian street (area); In addition, the pedestrian street is classified and analyzed from the aspects of consumer group characteristics, scale and volume, location elements and building types.

According to the function of pedestrian street, pedestrian street can also be divided into the following categories:

Commercial pedestrian street

This kind of pedestrian street takes the commercial profit of the central area as the fundamental goal and pays attention to the quality of the downtown environment. Pedestrian streets often have a friendly and pleasant atmosphere, as well as green spaces, colored sidewalks, street sculptures, seats and so on. It's all set up, so people are willing to stay on the pedestrian street after shopping.

The traditional commercial pedestrian street is formed by history. There are commercial pedestrian streets in the center of the city and in the center of the urban area. It is the business card of the city, which embodies the prosperity of the city and is unique and non-renewable. Tourism resources, cultural resources and commercial resources are its core competitiveness.

Characteristic commercial pedestrian street has three characteristics:

A, highlight the characteristics of professional goods, professional goods stores can account for 50% in the characteristic commercial street;

B, highlighting national and folk characteristics;

C, with a casual style.

For example, there is a street of tea industry in maliandao, Cheng Nan, a street of decorative cloth in Yangcun, a street of Silk City in Hangzhou, a street of Panyu Electric Appliances in Guangdong, and a street of numerous gourmet bars scattered all over the country.

Indoor pedestrian mall is usually a large indoor building integrating shopping, entertainment, leisure and sightseeing, with pleasing and relaxing facilities such as lighting, flowers, trees and sculptures. Indoor pedestrian mall usually provides the following places and services: retail (including department stores and various professional shops), restaurants, bars, cafes, cinemas, theaters, business clubs, children's parks, business and business negotiation rooms, etc. Indoor commercial pedestrian street can provide a good and comfortable small environment and protect commercial activities from the influence of natural climate. Large shopping malls and underground commercial streets belong to the category of indoor commercial pedestrian streets. Indoor commercial pedestrian street has the following special effects:

A. The indoor pedestrian street can provide a good and comfortable small environment, so that consumers can no longer be bothered by the natural climate and enjoy the comfortable consumption process at any time.

B. In the off-season of traditional commerce, the indoor pedestrian street is very attractive to consumers.

C. The indoor pedestrian street expands the commercial space of the pedestrian street and meets the volume requirements of the pedestrian street to a certain extent.

Travel and leisure pedestrian street

This kind of pedestrian street often has multiple functions, and providing a pleasant leisure and entertainment environment for pedestrians is the main purpose of this kind of pedestrian street. On such a pedestrian street, people can often fully feel the fun of communication and entertainment, and shopping is no longer the theme.

Sightseeing and leisure streets generally exist in cities with a long history and cultural background, including some ancient towns, such as Liulichang in Beijing, the old street in Tunxi and the New World in Shanghai. Or pedestrian streets specially built for tourist purposes, such as the pedestrian zone in Salzburg, the second largest city in Austria, Venice, the Italian water city, and the famous Lampola Avenue in Barcelona.

This kind of pedestrian street has unique functions of tourism, sightseeing and leisure, and the tourist and leisure pedestrian street should be built by using the historical resources of our city.

Community and Life Pedestrian Street

This kind of pedestrian street is often not located in the city center like leisure pedestrian street and commercial pedestrian street. It is located in a residential area or at the junction of several residential areas. It may be a pedestrian street with commercial function, or it may be designed for residents' leisure and entertainment. Therefore, the living pedestrian street can be regarded as a combination of commercial pedestrian street and leisure pedestrian street, which is the condensation of the two in people's daily life, and is also the most closely related to people's lives among several types of pedestrian streets.

The customer base of community pedestrian street is fixed, and its scale should match the community population figures. With shops with individual characteristics as the mainstay, it creates a leisurely and elegant consumption environment for residents in the community, and is equipped with leisure and entertainment places and facilities, integrating shopping, leisure and entertainment, making the pedestrian street a landscape of the whole community.

Other characteristic pedestrian street

Pedestrian street is a commercial street dominated by pedestrian traffic and an important part of modern urban space environment. It embodies the social and cultural characteristics of the whole city, and its planning and construction has become an important means to improve the city's functions and shape its image. Pedestrian street liberates people from noisy urban traffic and establishes people's dominant position in space. Everything in the environment should be set according to people's psychological and physiological feelings. Provide people with seats for taking a nap and set up humanized "street furniture" (sketches, telephone booths, clock stands, etc.). ), to provide electronic consultation facilities for modern people's information services, all construction activities take "people" as the service object, and strive to create a comfortable, beautiful and interesting street environment.

In order to create the environmental artistic individuality of the pedestrian street, in its landscape design, we should start from the characteristics and functions of each element of the pedestrian street, consider the local historical traditions and cultural characteristics, reflect the concern for "people", realize a good transportation system, show rich spatial forms, shape a complete spatial environmental image and unique landscape, meet people's material and spiritual needs, and better show the city's "business card" and "living room" to citizens and tourists. Leisure pedestrian street is located in the bustling area of a city (district), and only pedestrians under traffic control are allowed to pass. It is attractive to leisure consumption, and can gather people and provide them with channels or blocks for leisure and entertainment. It is one of the manifestations of urban leisure settlements.

The basic requirements of leisure pedestrian street are as follows:

First of all, as a pedestrian street, leisure pedestrian street is a passage or block where vehicles are not allowed to pass and only pedestrians are allowed to walk. Secondly, the leisure pedestrian street must have its own characteristics and form a certain attraction of leisure consumption that can gather people.

Thirdly, the leisure pedestrian street is a collection of multi-functions, multi-industries and multi-formats. With its unique attraction, it can not only meet the primary needs of tourists, but also provide a relaxing experience for tourists.

Fourthly, the leisure pedestrian street is generally located in the bustling area of a city (district) or a scenic spot (spot), with enough space and scale to match its unique attraction, which can provide enough space for the gathered people. Modern pedestrian street integrates eating, living, traveling, traveling, shopping and entertainment, and will become the best golden combination of business and tourism. With the continuous development of tourism, many foreigners are attracted to China for sightseeing, traveling and shopping, which brings business opportunities for the economic development of China.

In view of the present situation and problems in the development of pedestrian streets in China, especially how to improve the leisure of pedestrian streets, we have studied and analyzed the application of tourism planning and planning concepts in the construction of leisure pedestrian streets.

1. Design of tourist attractions and recreation modes of leisure pedestrian street

Design concept of tourist attraction: From the formation mechanism, we can see that the tourist attraction system of leisure pedestrian street is not independent and introverted, but closely linked with urban culture, urban commerce, urban landscape and resources. You can create new tourist attractions through the theme and interest of commercial carriers; Through the architectural treatment and commercial reorganization of commercial blocks, scattered businesses will be gathered into scenic spots, or scattered scenic spots will be gathered into core scenic spots; Other elements of urban landscape culture can be "borrowed" from leisure pedestrian streets through street landscape treatment, concretization of urban culture and miniaturization of urban landscape. By organizing urban festivals, commercial festivals and other activities, and organizing indigenous people to participate, a dynamic and never-ending tourism and leisure attraction system can be formed.

The design of recreation mode is mainly embodied in the interesting, thematic, experiential and participatory design of business form, the overall recreation design of business form and the recreation design of business behavior.

2. Landscape design and public space design of leisure pedestrian street.

Different leisure pedestrian streets have different proportions of indoor landscape and outdoor landscape, and the landscape foundation and nature are also different. The microscopic storefront landscape should be coordinated with the macroscopic overall landscape. To sum up, the landscape of urban pedestrian street is first of all a commercial landscape, which can be built according to local conditions by using the interesting and situational design concepts of commercial landscape, consumption landscape and public space.

3. Tourism functional zoning and tourist route design of leisure pedestrian street.

The design of tourism functional zoning should be combined with the layout of commercial formats. Tourism functional zoning is relatively macro-complete, and the layout of commercial formats is more micro-specific. The design of tourist routes should be combined with commercial pedestrian flow, meet the dual requirements of commercial and leisure tourism at the same time, improve the design of pedestrian flow and traffic routes, so as to actually prolong the stay time of customers and increase derivative and additional consumption.