What are the benefits of promoting WeChat applets?

1. applet combined with WeChat official account for content operation and drainage.

The essence of the applet is a tool, and there is no communication attribute, while the essence of the official WeChat account is to do content. Take the previous KFC applet as an example. Creating creative content and giving small programs to users through the official WeChat account has improved the exposure of the content and attracted many potential users. The combination of applet and official WeChat account will be better in various popular new media platforms.

2. WeChat official account association and fuzzy search.

At present, the applet supports fuzzy search, and it can also realize the function of identifying QR code by long press in WeChat. Although it may be difficult to open the entrance of online traffic in the short term, there is still online traffic, and the small program of the same company can jump with the official WeChat account. A well-run official WeChat account can also bring traffic and users to small programs.

3. WeChat group sharing and user retention

Applets can't be shared with friends, but they can be shared with WeChat group and WeChat friends. As the most direct channel for users to contact applets, WeChat group can display the title, introduction and banner diagram of applets when sharing, which will bring a certain conversion rate. In addition, the browsed applet will be recorded at the entrance of the "Discovery" column, so as long as the user is given a chance to click, the exposure of the applet will be one point more.

4. Offline promotion

There are many offline application scenarios of small programs, which can generate tens of thousands of QR codes with parameters. The offline promotion method usually adopted by WeChat official account can also be used for small programs. The QR code of small programs can be posted in obvious places in offline stores, and of course, it also needs early guidance.

5. Online to offline services form a closed loop.

Merchants make existing entity services into applets, which can not only be displayed in applet search and fuzzy search, but also be exposed online. Realize the service of offline matching online applet. To achieve online and offline integration, users and businesses are very convenient.

6. Online advertising promotion

As we all know, there are advertising spaces in the search list of small programs, with the purpose of realizing the bidding mode of small program search and helping to promote small programs. Not only that, at the bottom of the article page of the official WeChat account, a small program promotion interface appeared at the same time. Click to jump directly to the applet. This is a great benefit for the popularization of small programs. Through the above methods, the applet will be popularized and exposed, and the usage will be increased.