Milestones of its Xinran

1993

Led by the founder of its Xinran, the company raised its own funds, integrated resources, and consolidated its production power to produce a 64-episode TV series called "Expo on the Investment Environment Along the Yangzi River". The mayors of seven cities, including Nanjing, Zhenjiang, Yangzhou, Nantong, Suzhou, Wuxi and Changzhou, and many famous entrepreneurs were featured in the movie. The Expo was broadcast simultaneously in the prime time of TV stations in seven cities along the Yangzi River, and CCTV's "News Broadcast", "Evening News" and "Economic Information Broadcast" selected and broadcast a dozen of news from the "Expo". In a sense, this is the debut of its Xinran, but also for the experts, China's private television participation in the operation of television media, one of the early classics.

1994-1995

Qi Xinran's founder participated in the planning of Half the Sky and became the main planner and program operator of Half the Sky Weekly.

Qi Xinran's founders begin production of Women's Scenic Route, a trilogy of programs for CCTV that includes Wandering Singer Luo Qi, Stage Sisters, and Home at Mutianyu.

1996

CCTV 2 was revamped to implement a new system, and its elated founder became the image packaging, marketing and advertising operator of the Life program. on July 1, Life went on the air, with the broadcast platform being the evening primetime slots of CCTV 2 and 4 programs.

In February, its delighted founder shot the feature-length TV documentary "Back to Mosuo". It made an in-depth observation of the Mosuo matrilineal family tradition through the true record of the journey of a Mosuo girl, Zeta Ajima, who returned to the mountain village from the city in search of a spiritual home, while providing a reference to the modern civilized society and a deep introspection. It was well received and purchased by many foreign media at the Shanghai Television Festival in June of that year.

1997

Beijing its Xinran advertising art limited liability company was established. At the beginning of its establishment, the company laid down the operation concept of "relying on strong media and featuring integrated communication", which has been continuously implemented since then.

It was pleased to participate in the formation and dissemination of this famous brand as an agent of Jiangsu Xinke Electronics Group.

1998

As a pilot of CCTV reform, its Xinran was directly involved in the creation and commercial operation of the large-scale interactive entertainment program "Lucky 52" as an authorized production company. It spent a huge amount of money to buy the program model from the British company ECM and carried out a fruitful localization.

Lucky 52 was launched on November 22nd. (Until it went off the air in November 2008, its glad to be with this CCTV gold medal program through thick and thin, a glorious decade.)

The column program "Digital Time" was broadcasted on CCTV-2, which is a platform to meet the new industrial tide built by its gratifying use of TV media, and a window of opportunity to integrate resources for the new digital industrial revolution.

The founder of its Xinran and the C*** Changzhou Municipal Party Committee and Changzhou Municipal People's Government jointly filmed a tribute to the 75th anniversary of the founding of the Party - a four-episode TV series "After the Great Thunderstorm", led by the famous actress Li Yuanyuan, which was aired in the prime time slot of a set of China Central Television (CCTV).

1999

Beijing's Xinran Advertising Art Co., Ltd. was honored as one of the "1999 CCTV Top Ten Agencies" by CCTV with its leading performance.

By the end of this year, its Xinran introduced a popular entertainment program from France, carried out localization, and after three years of sharpening, nearly ten times of actual shooting, created a brand new gaming experience program - "Golden Apple".

That year, it was pleased to participate in the editing and publication of the Chinese Literary Artist magazine.

In 2000

July 3, CCTV's second set of programs was revamped into the "Economic and Life Service Channel", and "Lucky 52" entered CCTV's second set of evening primetime by virtue of its outstanding performance in several indicators such as ratings, occupancy rate, and viewers' loyalty, further expanding its viewers and The program has further expanded its audience base and brand influence.

On October 17, Lucky 52's 100th public service special program was filmed in the presence of Lu Ping, former director of the Hong Kong and Macau Affairs Office, Xu Yongguang, secretary-general of the China Youth Foundation, Xie Jin, famous director, and Chen Hanyuan, famous TV personality, etc. The famous hosts, Zhang Yue and Li Yong, jointly hosted the program, which made the atmosphere extremely enthusiastic and the effect of the program surpassed the expectation.

October 28, the 100th public service special program of Lucky 52 was broadcasted, which created a new era for the public service of CCTV. On October 28, "Lucky 52" 100 public welfare program was broadcast, creating a successful example of combining entertainment programs and public welfare donations in the domestic television industry. In the program, three orphans from Jilin and Jiangsu won a total of 320,000 RMB in cash and 120,000 RMB in kind by their own wisdom and knowledge. The money and goods were donated to a scholarship award fund set up by the Jilin Orphan School. Lucky 52 is on a new level.

On December 9, an academic seminar on the theme of "Practice, Change and Improvement - Development Trends of Puzzle TV Entertainment Programs with Chinese Characteristics" was held in Beijing. Participating experts, including Wang Fu, deputy director of CCTV's research department, Wang Wenbin, former director of CCTV's economic department, and Professor Yu Guoming of Renmin University of China's School of Journalism, unanimously praised the performance of Lucky 52 since its first 100 episodes, and put forward valuable suggestions on its development direction.

On December 17th, a high-level seminar on Lucky 52 - "From Puzzle to Public Welfare: A Seminar on the Development Trend of Puzzle TV Entertainment Programs with Chinese Characteristics" - was successfully held in the International Conference Hall of the Kyoto Xinyuan Hotel. More than 40 representatives and experts from the Central Propaganda Department, General Administration of Radio, Film and Television, Ministry of Civil Affairs, Renmin University, Tsinghua University, Chinese Academy of Social Sciences, and South Normal University attended the meeting. Our company as the production and advertising general agent of "Lucky 52" co-organized this meeting.

On December 25th, the "2000 Chinese TV Programs List" was announced, which was sponsored by New Weekly and Excite.com, and co-sponsored by CCTV Soprano, Sina.com, Phoenix Satellite Television and other media organizations. This was the first TV program ranking in China that was generated by public opinion. Lucky 52" won three awards, including "Best TV Program of the Year", "Best Game Show" and "Best Game Show Host".

On July 20, the company gladly invested in the advertising operation of CCTV 2 "Guide", and on December 12, the company acquired the exclusive contracting right of 2 "Guide". It marks the company's significant progress and improvement in media scale and specialized operation.

On October 22, three episodes of "Classroom X", a prototype film developed by it gladly, were filmed, analyzing Chinese characters in an alternative way. Home, Time and Fortune, each Chinese character can be interpreted in another wonderful way. Famous music critic and teacher at the Central Conservatory of Music Zhao Shimin and famous child star Jiang Xiaohan serve as guest hosts.

On September 12, the company's first cast movie, Peacock, directed by Cai Shangjun, started in Henan. This is a crunchy movie experiment. It was a timeless and exquisite humanistic movie, which the company turned to tray Beida Huayi and Century Hero for production after the completion of the preliminary operation.In 2003, the famous filmmaker Gu Changwei chose this movie as his directorial debut. Subsequently the film won the Silver Bear Award at the Berlin Film Festival.

2001

March 26, the company cooperated with the advertising department of CCTV to promote long-form advertisements using Business TV as a platform.

May 18, the company and CCTV Advertising Department officially signed the contracting contract of "Business TV" and the project was launched. (The contract was withdrawn in September for some reasons).

June 2, the company's leadership and CCTV personnel to discuss the development of the "Healthy Life" section of the cooperation.

August 21, "Healthy Life" in the Canton Academy studio into the scene recording, the topic of "love fat no measures", host LvLu. October 20, "Healthy Life" in ATV studio recording, host LvLu, the topic of "insomnia". November 7, "Healthy Life" in the studio of the ATV shooting two issues: "people who can not sleep" and "sleep" and "the people who can not sleep". The Man Who Can't Sleep" and "Eating Spicy Food". The format of the program is finally confirmed.

June 22 to 29, the company was commissioned by the CCTV, held a series of planning meetings, began to "the second starting line" column revamping, the formation of the "youth as a companion" program concept and framework. August 1 to 3, "youth as a companion" into the scene, in the 800-meter studio in the station live shooting two. The topics were "Filial Piety" and "Privacy", hosted by Wang Liang.

August 30 to 31, the company's planning staff and the CCTV cooperation, once again "youth as a companion" "Guess the heart" version of the rehearsal, a success. September 13, the station's 1,000-square-meter studio, "youth as a companion" recorded two scenes, a success, Zhou Yu, Wang Liang as host.

September 21, "youth as a companion" dailies sent to the leadership of the station's youth department for review and approval.

August 29, CCTV preliminary confirmation, "Golden Apple" on January 1, 2002 in a set of broadcast.

September 2, the company's leaders and the CCTV Children's Department, "the same blue sky" producer met at the North China Hotel, agreed to cooperate for the program revamp.

On December 15, the company held a planning meeting for "Blueprint Witness" to determine the new format, including the "Big Dipper" and "Sphinx's Gate".

July 7, the company's leaders met with Liu Chunyan of the station's children's department to discuss the revamping of "Windmill," and to plan a new children's program format, an interactive game show. on July 27, the name of the new version of the program was confirmed as "Dolls 1 to 1".

September 23, the "dolls 1 hold 1" into the scene recording dailies successful.

December 10th, "dolls 1 hold 1" in the CCTV set of programs 18:25 on the air. After the opening of the strong response, ratings continue to climb high, the second week of the opening of the ratings reached 2.69%, ranked eighth in the CCTV program rankings, nearly 0.5 percentage points higher than the ratings of the previous program at the same time. Subsequently, the program became the main brand of "Windmill", which lasted for many years and was quite influential.

On Nov. 28, the company held a planning meeting to discuss the "Lucky 52" off-site linkage program. on Dec. 2, the off-site linkage pilot began in Nanchang.

On December 19, the sample tape of "Image China - China's First", which was developed by the company for CCTV's one set of prime time, was sent to the chief editorial office for review.

April 8, the company's leadership to participate in the Sunshine TV cooperation forum. With great enthusiasm for this direction, a good start of cooperation was formed.

July 25, the play "Rich Dad Poor Dad", which was gladly invested and produced by it, premiered in Beijing Qingyi Theater and was a success. Since then, the play has toured the country for many rounds with great response.

In 2002

January 10th, the leaders of CCTV Youth Center examined the broadcast tape of "Golden Apple", which the company participated in the research and development of the production, and confirmed the form of the program. January 12th, "Golden Apple" was formally broadcasted in the central set, and formally reaped the "Golden Apple", which was the second program developed by the company in the central set after "Lucky 52". After the "Lucky 52", the second big CCTV program developed by the company, which had a big impact.

From March 14 to 18, the new version of "Golden Apple" led by the company was filmed in Wannan, Anhui Province, and on March 28, the program form of "Golden Apple" was confirmed by CCTV as "gaming experience program".

April 12, it is pleased to hold a "CCTV-1 new version of the Golden Apple" column advertising and promotion meeting in the Media Center. More than 300 people attended the meeting, an unprecedented event, which strongly promoted the promotion and marketing of the new version of "Golden Apple".

From late June to early July, in order to better drive ratings and promote the program, "Golden Apple" launched a local tour to promote activities. The promoters were divided into two groups in the north and south and traveled more than 3,000 kilometers, covering nine cities from the south to the north of the country, with thousands of people participating in the promotional activities around the country.

On June 11, the company held a "large-scale gaming experience program "Golden Apple" film debriefing", the CCTV Youth Center leaders and other parties came to the company to review, highly evaluated the new version of "Golden Apple" is "from green apples to red apples! "

1

January 12, the company for the CCTV research and development of "Healthy Life" live recording, ***2 period of "temper tantrums" and "lost three people", success.

January 14, the company for the CCTV research and development of the "blueprint witness" program aimed at demonstrating the creative imagination of young people, began to set up a column team in the company. March 5 to 6, the "blueprint witness" the first live shooting, the selection of "the Great Wall travel" and "30 years after the Wangfujing".

September 16 its cartoon animation company under the banner of its Xinran was established. Production began on the first installment of China's first animated sitcom, Happy Stuff. Its cartoon production "New Youth" won the "Zhejiang Education and Technology Channel FLASH Competition" best visual effect award; "Cancer" won the "China's top ten flash works of 2001" award; "Happy Stuff" started the "China's first animated sitcom". "The first animated sitcom in China.

2003

From May 8, CCTV One was revamped, and the whole day's programs were adjusted historically. Lucky 52" landed on the evening prime time of CCTV-1 as a high-quality program with the highest ratings and audience satisfaction in CCTV-2. The high coverage of CCTV-1 will surely drive the ratings of "Lucky 52" to rise again and expand the audience. So far, "Lucky 52" has realized a "three-stage jump" from CCTV 2 daytime to CCTV 2 evening to CCTV 1 evening by virtue of its outstanding performance since the program started broadcasting.

The program has achieved a "three-stage jump" from CCTV 2 daytime to 2 evening to 1 evening broadcasting platform.

October-December, the company's first sitcom "The Fifth Season of the City" was filmed, featuring Li Mei and Xing Jiadong.

This year, its Xinran Shanghai company was established.

December, its Xinran and Shanghai Media Group co-sponsored the "First Sitcom Industry Seminar" in Shanghai, in the sitcom boom and face a turning point in the moment of extensive, profound multi-faceted discussions, Sina live, attracted the main domestic television media, columns, producers, investors, Strategy critics. It is a successful conference that has been widely praised by the industry and beyond.

The cartoon gradually opened its popularity and won various awards: "The Heart Belongs to" won the "Aoqi Music Animation Grand Prix" Gold Award; "Can't Stop Thinking About You" won the "Aoqi Music Animation Grand Prix" First Prize; "Eggs" won the "Chery Cup Animation Competition" First Prize; "Eggs" won the "Chery Cup Animation Competition" First Prize. Second Prize of "Chery Cup Animation Competition"; "Rendezvous" won the Third Prize of "Canon Cup Animation Competition"; "Sleepless Night" won the Third Prize of "NVIDIA5900 Cup"; "Self-made" won the Third Prize of "NVIDIA5900 Cup"; "The Best of the Best" won the Third Prize of "NVIDIA5900 Cup". Third Prize of Animation; "Self-made" won the Second Prize of "Heng Ya Cup Environmental Protection Animation Grand Prix".

2004

This year, it was glad to be appointed as the deputy secretary-general of the Television Research Committee of the China Radio and Television Society, and it was the only private unit in this authoritative professional organization to hold this position.

March 8-June 10, the company's first full-length television series "Princess De Ling" began shooting, directed by Han Gang, the main actors are: Lv Zhong, Zhang Jingjing, Sun Yifei, Huang Meiying, Liu Wenzhi and so on.

On November 6, the company held a kick-off ceremony and press conference for the TV series "Wonderful Girl" in cooperation with CCTV. 7 November - January 2005, "Wonderful Girl" was filmed. The main actors were Tao Hong and Jiang Wu.

The company's modern urban sitcom "The Fifth Season of the City" was broadcasted on Beijing TV 630 Theater.

April, CCTV Social Education Center clearly indicated that it would transform the Friday edition of "Road to Health" and entrusted our company to start the pre-development. 17th September, "Road to Health - Healthy Star" was broadcasted on CCTV-2. October, "Road to Health - Healthy Star" "Healthy Community Walk" was launched. 29th October, "Lucky 52" and "Healthy Star" were broadcasted in Beijing TV station. On October 29, the media promotion meeting of "Lucky 52" and "Road to Health - Health Star" was held at the Medea Center.At the end of October, the construction of the off-site community network of "Road to Health - Health Star" basically took shape, with the first batch of 399 communities in 30 cities.On December 3, the first phase of the new version of "Road to Health - Health Star" was broadcasted.

In April, our company officially became the authorized production company of CCTV-2 May Day special program "Supermarket Big Winner"; on August 2, our company became the authorized production company of CCTV-2 Eleventh special program "Supermarket Big Winner" and the investment promotion work began. on December 10, our company officially became the authorized production and advertising exclusive agency of CCTV-2 Spring Festival special program "Supermarket Big Winner". The company.

"Happy Stuff 1" was premiered on Tianjin TV Children's Channel.

The cartoon has won many awards: "Untitled" won the animation gold medal of "Sohu Animation Competition"; "Happy Stuff" won the excellent demo award of "Short Film Award of Cartoon Art Committee of China Visual Association", "Short Film Award of Cartoon Art Committee of China Visual Association", and "Happy Stuff" won the excellent demo award of "Short Film Award of Cartoon Art Committee of China Visual Association". The "Happy Stuff" won the "CCA Cartoon Art Committee Short Film Award" Outstanding Demo Award and "CCA Cartoon Art Committee Short Film Award" Outstanding Title Award! Happy Stuff - For 263 Adventures" won the Second Prize of "263YOYO Cup Communication Animation Competition"; "The Heart Belongs" won the Outstanding MTV Award of Short Film Award of Cartoon Art Committee of China Television Association, the Best Network Animation Director of the Year Award of "China Golden Flash Award", and the Best Network Animation Director Award of "China Golden Flash Award". Director Award, "China Golden Flash Award" Annual Best Network Animation MTV Award, "China Golden Flash Award" Annual Best Network Animation Popularity Award.

2005

August, the movie "Aunt's Postmodern Life", invested and produced by the company, held its first press conference in Shanghai. on October 16th, the movie "Aunt's Postmodern Life" started its production in Shanghai, with the main actors and actresses including Sichin Gao Wa, Zhou Yunfa, Zhao Wei, etc. on December 20th, the movie "Aunt's Postmodern Life" held a successful media conference in Shanghai, with Zhou Yunfa, Zhou Yunfa and Zhao Wei. Zhou Yunfa, Sichin Gao Wa, Zhao Wei, Xu Anhua, Li Boan and other creators were all present; hundreds of media gave coverage.

The first part of "Happy Stuff" was broadcasted on the animation channel of Beijing TV; the public service advertisement with the characters of "Happy Stuff 1" as its image was broadcasted on Beijing TV.

The cartoon won many awards in this year: "The Sword of Mount Huashan" won the gold medal of "Kongfu Family Wine Advertisement Competition"; "Happy Stuff" was honored as one of the first batch of excellent animation in China by the State Administration of Radio and Television; "Characters" won the "China Golden Flash Award", the Best Web Animation of the Year, the Best Web Animation of the Year, and the Best Web Animation of the Year. Best Network Animation Movie of the Year, Best Network Animation Dubbing of the Year, and China Gold Flash Award; "Unraveling Summer" won the Best Network Animation MTV of the Year of China Gold Flash Award; "Jumping Horse" pioneered China's first animated TV movie. China's first animated TV movie"; "Crazy God Gang" created "China's first live-action SHOW frame-by-frame animation series".

It is pleased that the Shanghai company was founded to guide the domestic consumption of elegant appreciation of the publication "still things" (*** did 13 issues), in the Yangtze River Delta as the main national market clubs and elegant places to put, creating a new level of DM quality over the official publication, the art industry has been recognized, with considerable influence.

February 7, the company for the CCTV production of the "Health Star" Spring Festival special program broadcast. October 16, the company invested in the creation of the "Health Star" recreation and sports clubs opened in the body of the work. October 22, the company held a "health program form of innovation seminar" in the Media, the station leaders and the participants in the workshop. On October 22nd, the company held a "Seminar on Health Program Format Innovation" in Meidian, and the leaders of the station and the experts in the meeting gave the program "Intimate Lovers" a high appraisal.

December 3, CCTV "Health Star" program broadcast the last issue. The first CCTV emotional reality show "Intimate Lovers", which was created with its own efforts, made its grand debut. on December 10, "Intimate Lovers" was included in the weekly program, and the first episode of "Intimate Lovers" was rebroadcast on December 10 in CCTV One, with a ratings of 1.22%, and the whole station's ratings ranked in the top 20 places.

2006

The company's casting of "Auntie's Postmodern Life" was finalized, and began large-scale publicity, and was exhibited at the Toronto International Film Festival in Canada, the Vancouver International Film Festival in Canada, the Busan International Film Festival in South Korea, the Tokyo International Film Festival in Japan, and the Asiaticafilmmediale Asian Film Festival in Rome, Italy, and won the 43rd Taiwan Golden Horse Awards for Best Actress, Best Supporting Actress, and Best Adapted Screenplay.

The company's China-Australia-Germany co-production "Children of the Yellowstone" began shooting, with Jonathan Rhys Meyers, Chow Yun-Fat, Michelle Yeoh and Radha Mitchell in the main cast.

Shooting began on the company's co-production "The Third Man," directed by Cheng Er and starring Gao Yuanyuan, Xu Zheng and Yan Po.

The shooting of the company-produced modern urban emotional drama "Wonderful Girl" starring famous movie stars Tao Hong and Jiang Wu was completed.

The company's production "Princess De Ling" was broadcasted on CCTV's 8th set of golden strong time.

The modern urban romance drama "Women's Line" produced by the company was broadcasted by Guangdong TV and later in in Inner Mongolia. Tengxun QQ.com started to broadcast the drama "Urban Desire", which is an alternative version of the "Woman's Row" clip.

The sitcom "City Season 5" produced by the company was aired on the eighth set of Beijing TV.

The second part of "Happy Stuff" was broadcasted on the animation channel of Beijing TV, and won the China Radio and Television Awards, Radio and Television Program Awards, and the 19th TV Literature and Arts Starlight Award for Outstanding TV Animation Programs issued by the General Administration of Radio, Film and Television (SARFT).

At the end of March, the listed company Borealis and its Xinran announced in Beijing that the two sides will organize a new company to invest in mobile TV projects.

2007

The animated movie "The Strange Family," the company's first animated movie, started at the beginning of the year, and its footage won the jury award at the 2007 Asian Animation Competition and the China regional award from TBS Tokyo Broadcasting.

The company's second animated film, "The Olympics are in My House," started in the summer.

On August 8, the third installment of "Happy Stuff" was broadcasted on the animation channel of Beijing Radio; it won the "Beijing Municipal Literature and Art Award" from the Beijing Municipal Government.

The Children of Yellowstone was finalized in Australia.

The company's film "Auntie's Postmodern Life" began to be screened in mainland \Hong Kong\Taiwan theaters on March 6th. It has been exhibited in Beloit International Film Festival, Cleveland International Film Festival, Harvard Film Archive's "Ann Hui Director's Film Week", Washington International Film Festival, AFI American Film Institute's "Chinese New Film Unit Screening", Bangkok Film Festival, Thailand. "In the 14th Beijing University Film Festival, Sichin Gao Wa won the Best Actress Award and Zhao Wei won the Most Popular Actress Award. Zhao Wei won the most popular actress award.

In October, the company's film "The Third Man" was released nationwide and was selected for the World Cinema Screening Unit of the Indian International Film Festival.

The TV movie "Born Sleuth's Gemini/ The Millennium Curse" was broadcasted on CCTV 6 Movie Channel.

The company's cooperation with "Lucky 52" was newly revamped, and the new program is a comprehensive update and upgrade of the old version. The new version of the program rebuilds the gorgeous scenery, creates the atmosphere of "magic school" and introduces the concept of "broadcasting season", so the audience will see a new "Lucky 52" with different learning themes and quiz contents in each broadcasting season.

The preparation of its Pule Culture Development Center was completed, and the Pule Classroom was officially launched. "Itsplay, along with its namesake "Pule Classroom," is the main public service program of Itsplay. It was born in the spring of 2007 as a new kind of playground for children and teenagers under the age of 14.

The company is pleased to announce the establishment of a charity organization and the creation of a website called "Dream 1 by 1". This means that the value of public welfare is oriented to the original communication resources to carry out in-depth, upgrading the integration, changing the original media profit model.

In mid-June, its Xinran Circle Media was formally established to target the segmented population. July 18: "Spicy People - Spicy World" press conference was held in Beijing's famous spicy restaurant Jinshan City, Jinyuan store, the major media coverage, which is the first domestic media organization to do the so-called "spicy people", "spicy people", "spicy people", "spicy people", "spicy people", "spicy people", "spicy people", "spicy people", "spicy people", "spicy people". This is the first media organization in China to do the so-called "spicy eaters" article and launch a media campaign in this special circle area.

August 10, for filial piety and respect for parents of the "feeding the family" media activities were officially launched. The focus of the planning and promotion of the "grateful heart - feeding love" large-scale multimedia theme activities. August 28: filial piety and respect for parents "Bao Hu Plan" launching ceremony: the launching ceremony was held in the headquarters of the studio, specially invited CCTV "intimate lover" program intimate lover to attend the activities. The atmosphere was touching. The activities were highly evaluated by various media. Its Xinran circle media thus formed a value system and its due influence.

2008

The company's film "Auntie's Postmodern Life" won the Best Actress and Best Original Film Music awards at the 27th Hong Kong Film Awards; the Best Director award at the 8th Chinese Film Media Awards; and the Most Recommended Movie award at the Hong Kong Film Directors' Guild 2007.

The company's TV movie "Born Sleuth's Sinner of Love/ Death Rendezvous/ Eyewitness" was broadcasted on CCTV 6 Movie Channel.

The animated film "Real Kung Fu Olympics in My Home" produced by the company was released in major theaters nationwide in October, and was awarded the fourth batch of excellent domestic films recommended by the State Administration of Radio, Film and Television.

Happy Stuff" has won many awards: the title of "The Most Influential Animated TV Series" in the 2008 Spring List of China Animation Wind & Cloud Ranking; the "2008 Kakoo Annual Animation Screenwriter Award" in the Third China (Beijing) International University Animation Festival; and the "2008 Kakoo Annual Animation Screenwriter Award" in the Third China (Beijing) International University Animation Festival. The third China (Beijing) International University Animation Festival "2008 Kakku Annual Animation Screenwriter Award"; won the 2008 Fifth Golden Dragon Award "Original Cartoon Animation Art Award".

The animation movie "Strange Family" was awarded "Excellent Animation Film" by Shanghai TV Festival.

The 60-episode animated series "Pistachio" produced by the company was broadcasted on the CCTV Children's Channel.

In May, the company was pleased to undertake the "public service advertising is also a light" of the CCTV advertising department of the holiday season program, responsible for the creative production of public service announcements and advertising agency.

At the end of the year, the "High-end Seminar on Public Service Advertisements" hosted by the Advertising Department of CCTV and undertaken by Qiyiyan was held at the Media Center, with the attendance of Tu Renewal, deputy head of the Coordination Group of the Central Civilization Office, Li Yusuke, deputy director of the Advertising Supervision Department of the State Administration for Industry and Commerce, Shui Zhidong, director of the Advertising Planning Department of the Advertising Supervision Department of the State Administration for Industry and Commerce, and Shui Zhidong, director of the Advertising Planning Department of the State Administration for Industry and Commerce. Mr. Shui Zhidong, Director of the Advertising Business Planning Department of the State Administration for Industry and Commerce, Mr. Zhang Shulin, Director of the Theory Department of People's Daily, Mr. Shi Xuezhi, Secretary General of China Advertising Association, Mr. Chen Gang, Vice Dean of the School of Communication of Peking University, Mr. Huang Shengmin, Dean of the School of Advertising of the Communication University of China, Prof. Liu Linqing of the School of Advertising of the Communication University of China, Mr. Jin Dinghai of the School of Humanities and Communication of the Shanghai Normal University, Prof. Li Jianping, Vice Dean of the School of Animation of the Beijing Film Academy, Mr. Li Wu, Chairman of the Board of Directors of Yaohan Line, Ltd. and Zhang Huixin, editor-in-chief of China Advertising Magazine, etc. The guests made wonderful speeches.

2009

The animation company under its Xinran, its cartoon, has become a famous brand of China's original animation, CCTV "News", "News 30 minutes" program, and Beijing TV has reported on it. The company plans to produce the animation movie "Strange Family", become the CCTV animation focus on the project.

Invited by the Ministry of Culture, the company participated in the Tokyo Animation Festival, representing China's original animation power and appearing at the Chinese booth. The company *** had five works exhibited, namely "Happy Stuff", "Wind Flower Fairy Gaiden", "Olympics in My Home", "Strange Family" and "Crane Dance", which were well received. The company has also participated in the Fifth China International Animation Festival, the Second China International Animation Creative Industry Fair, the China International Film and Animation Copyright Protection and Trading Expo, etc., and cooperated with the Propaganda Department of the Municipal Party Committee of Wuhu City, Anhui Province, to discuss matters of packaging the city's image with animation.

The leading animation project "Happy Stuff" continues to be fruitful: it was nominated for the "First China's Most Valuable Animated Film"; it was nominated for the "2009 China International Animation Festival" Best Animated Feature Film; "Happy Stuff 4" won the "Shanghai TV Festival Magnolia Award". Happy Stuff 4" was nominated for the "Most Creative Animation Work" at the Shanghai TV Festival Magnolia Award.

Other animation projects also achieved a good response: the animated film "Happy Running" won the thirteenth Huabiao Award for outstanding animated films; 60-episode animated series "Wind Flower Fairy Gaiden" was nominated for the Xiamen International Animation Festival "Golden Dolphin Award" finalist; 60-episode animated series "Golden Apples" was aired on Jiangsu Children's Channel; 60-episode animated series "East-West Teahouse" was nominated for "2009 China International Animation Festival" best animated feature film; "Happy Stuff 4" was nominated for "Most Creative Animated Work" in Shanghai TV Festival Magnolia Award. The 60-episode animated series Golden Apple was broadcast on Jiangsu Children's Channel, and the 60-episode animated series East West Teahouse was broadcast on Hunan Golden Eagle Cartoon Satellite Television.

It was pleased to accept the commission of CCTV Advertising Department to shoot and produce the documentary "Riptide - 30 Years of TV Advertising in China", using the historical facts of 30 years of TV advertising as the perspective, focusing on the changes of China's economic reform for 30 years, and using the changes of TV advertising audience, production and agency, media, etc., to see the great process of China's reform and opening up for 30 years. On December 18th, 2009, "Riptide" was grandly broadcasted in CCTV's "2009 Client Appreciation Meeting in Sanya, Hainan", which was warmly responded and highly evaluated by the audience. The film will soon be broadcast on CCTV.

The company continued to undertake the CCTV "public service advertising is also a light" of the holiday season theme columns, of which, "Teachers' Day" a piece of the Fifth China International Television Advertising Festival, won the Fifth China International Television Advertising Festival Award for the best ten public service announcements.

It is pleased to rely on its own strong animation original work resources, test the waters of mobile animation, and China Radio International CRI animation channel for exclusive cooperation.