The concept of audience psychology

Audience refers to the recipients of information dissemination, including readers of newspapers and books, listeners of radio, viewers of movies and television, and netizens. From a macro perspective, the audience is a huge aggregate, and from a micro perspective, there are people with rich social diversity.

Therefore, audience psychology is a branch of psychology, which includes mass media audience psychology, such as TV audience psychology, movie or newspaper audience psychology and advertising audience psychology.

The research mainly includes:

1, cognitive psychology 2, curiosity psychology 3, conformity psychology 4, performance psychology 5, empathy psychology 6, aggression psychology