FMCG promotional activities program_Planning program about promotional activities (2)

FMCG promotional activities program sample article 3

First of all, pay attention to the planning and design of the promotional program.

The promotional program is a guide to the implementation and action of promotional activities. The good or bad promotional program is directly related to the success or failure of the activity. In the implementation of promotional activities before the program should be planned, designed, validated and revised in a timely manner. Mainly includes the implementation of promotional activities, personnel organization, implementation time, implementation of the venue, the activities of equipment, etc.; promotional program positioning, target consumers, the activities of the implementation of the time is in line with the promotional objectives; promotional activities on the competitors are competitive, whether or not to adapt to the market prospects; whether or not suitable for the development of their own brand, whether or not to bring a positive impact on the market, and so on.

Secondly, pay attention to the time selection and arrangement of promotional activities.

By the promotional manager (director) based on the validation of the promotional program, the organization of promotional activities, the implementation of promotional methods, staffing arrangements, venues, activities and equipment to make arrangements. In particular, the organization of personnel arrangements: the market division as a unit, combined with the local market environment to determine the personnel; advertising, promotional materials, preparation and layout: mainly including props, promotional items, media, etc., must be prepared in advance before the start of the promotional activities, the layout is complete; the preparation of promotional goods: promotional product categories, prices and expected sales and renewals of the amount of complementary time; time schedule: to grasp the timing of the promotional promotion, promotional time is subdivided. The time is subdivided, so that the promotional time is reasonable to grasp.

Again, to determine the scope of their responsibilities.

Clear promotional manager (director), promoters of their respective powers and responsibilities; clear information collection process, especially the design and preparation of feedback forms, including sales forms, distributors and customer feedback forms, task tracking and implementation of the table and so on.

Fourth, the organization, implementation, supervision and management of promotional activities.

Promotional activities in the implementation process is the whole process of supervision and management of the activities, which monitoring work mainly includes the following: the implementation of the plan program, the implementation of personnel, material control, the implementation of bad tendencies. If the implementation of the program with the plan is found to have deviations, or program with the implementation of a large error, regional managers (supervisors) must be immediately adjusted for promotional activities to improve promotional methods, methods, and even terminate the promotional activities if necessary.

Fifth, sporadic promotions.

Sporadic promotional activities mainly include free tasting, buy? Gift? activities, Miss site promotions and other small promotional activities, which is characterized by a small scale, the input of manpower, material resources, do not need a lot of advertising investment, operability is relatively strong, the time can be long or short. The scale of such activities is relatively small, the activities are easier to grasp. Hotels, KTV,

discos, bars, shopping malls (supermarkets), community and other large-scale promotional activities, mainly in hotels, shopping malls and supermarkets held on-site lottery activities, wedding promotions, new product launches, channel ordering will be community promotions, etc., which is characterized by a large scale, the investment in manpower, financial resources, the need for a large number of advertising investment, the operability of the relatively complex. To carry out comprehensive, detailed planning, organization and implementation.

Sixth, seriously do a good job of analysis, evaluation and summary of promotional activities.

Promotional activities after careful planning, close organization, serious implementation, whether as desired, to achieve the expected mission. It is necessary to analyze and summarize the promotional activities: analysis of promotional activities, evaluation, promotional activities, sales, sales statistics and summary, the performance of promotional staff to assess and reward and punishment, summarize the success of promotional activities or lessons learned from the failure to put forward improvement measures.

FMCG promotional activities program sample article 4

First, the purpose of the activity:

Mid-Autumn Festival, one of the three traditional Chinese festivals, the National Day , the national fixed long holiday. This activity is ? Mid-Autumn Festival chapter? and? National Day chapter. Mid-autumn chapter around? Mid-Autumn Festival This is the main line of the activity, and highlights the importance of the Mid-Autumn Festival. Reunion? The sentiment of the Mid-Autumn Festival Gifts Three major holiday characteristics, using the very humane activities to impress consumers. And the National Day chapter is based on? Ode to Joy for National Day? The main line of the National Day section is the "Happy National Day Ode to Joy", which is divided into three parts. Lucky? Lucky? Membership? Fashion? Four series to carry out, through the National Day series of merchandise promotional activities, we will strive to both the peak of sales of goods, but also to win personalized word of mouth, price word of mouth, so as to really do a deep and thorough our holiday market.

Second, the activity time:

XX September 23?XX October 8

7 on the end of the National Day holiday, and the Mid-Autumn Festival gift giving, eating a reunion dinner is even more in the 6th before the thing, so the time of this activity is set for the above time.

Third, the theme of the event:

? With the same happy and congratulate the Mid-Autumn National Day, with the same happy and happy wonderful Hualian?

Fourth, the activities:

Mid-Autumn Festival: ? Happy Mid-Autumn Festival, the love is thick?

(Originally, I wanted to do the Happy Mid-Autumn Gift Show, but I always feel that there is no kind of momentum.)

? Joy in Hualian, love is thicker?

1. XX Mid-Autumn Gourmet Festival? Moon cake exhibition

Combined with the food festival held ? The famous moon celebrates the Mid-Autumn Festival. The famous brand mooncake big joint exhibition?

In conjunction with the food festival, the famous brand moon cake exhibition, focusing on the launch of brand-name moon cake manufacturers, each with its own characteristics, different flavors of the new moon cake.

2, XX year tonic health care products festival

Mid-Autumn Festival has always been the peak season for sales of health care products, especially after the recent years of health care products advertising large-scale? The gift to send health? The publicity, the Mid-Autumn Festival gift selection of health care consumers has become more and more, from the other hand, because health care products have a fairly lucrative profit margins, so the suppliers, whether in the promotion, or in conjunction with the strength of the efforts should be quite large. Therefore, the full integration of health care manufacturers of the Mid-Autumn Festival promotional activities, to carry out a nourishing health care festival, on the one hand, can effectively reduce the cost of promotion, on the other hand, can also effectively stimulate the health care products in the festival sales.

3, XX years of famous wines and specialties Aggregate Exhibition

Mid-Autumn Festival is originally the peak season for wine sales, coupled with the peak of the National Day wedding banquet, wine consumption potential is quite large, so by carrying out the famous wines and specialties Aggregate Exhibition can further stimulate the growth of wine sales. (Cigarettes are not allowed to do activities, we can use cigarettes, wine, health care products, etc. made of gift baskets, and then reduce the price of sales, it can be avoided.)

4,? Hualian sent sentiments, Mid-Autumn Gift?

Anyone who buys mooncakes or tonic products in this supermarket for 200 yuan, that is, send a beautiful gift. (Gifts recommended for red wine, lighters and other fashion items)

National Day chapter:? Happy National Day, Hualian gift overjoyed?

1,? The National Day of the Chinese People's Republic of China.

Lucky carousel spinning non-stop, gifts sent again and again!

All customers who shop at the supermarket for more than 66 yuan have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! Can get the pointer pointed in the corresponding prizes.

2,? Happy affordable ode?

National Day 7 days of vacation, every day to launch a super-exciting price. So that customers can feel the real benefits.

3,? Joyful members of the Ode?

Launched hundreds of members of the goods, so that members can feel, take the membership card and not take the membership card has a substantial difference. Let customers who are not members see the benefits of membership and want to become our members. To make Hualian's membership card into one of the items that must be carried.

4.? Ode to Joyful Fashion?

Fashion home textiles and gifts, happy coupons to send non-stop!

Where the home textile shopping full 100 yuan, you can get 20 yuan of home textile shopping coupon. Shopping 200 yuan can get two, and so on! (Suggestions: home textiles can also be for the National Day wedding climax, in the form of packages to stimulate the newlyweds to buy sets.)

V. Activities with:

Procurement Division: Negotiate with the suppliers of activities, giveaways related to the appropriate.

Operation Division: Provision of venues and piles.