What is the definition of mass media?

Mass media refers to the many forms of newspapers, books, magazines, movies, television, and the Internet that are used to convey information along the lines of communication.

Information is the basis for decision-making in the public **** sector. It can be said that decision-making is the collection and utilization of information. As the carrier of information, mass media is very important for decision makers, and after the beginning of the 20th century, mass media has been developed rapidly in western countries.

The role of mass media:

Relying on electronic technology, microelectronics, fiber optic communication technology, network technology, multimedia technology and other modern information technology, mass media can maximize the limitations beyond the space and time, and gather information from all over the world, and increasingly show the powerful function of cultural transmission, communication, **** enjoyment, and has become the main means of cultural dissemination.

The emergence of mass media does not mean that traditional media methods are eliminated. Mass media is the main means of cultural dissemination today, marked by the promotion of print media, accompanied by the development of modern information technology, mass media are increasingly able to break through the limitations of time and space, and maximize the promotion of the world's information convergence and cultural exchanges.

At the same time, we should also see that the emergence of new media does not mean the disappearance of old media, and all kinds of media play an important role in cultural communication.