How popular was the old TV station? What is its source of income?

Looking back more than 20 years ago, TV station was a very popular cash cow! The main source of income depends on advertising, especially prime-time advertising, calculated by seconds. Some advertisers with deep pockets may not be on the list!

When it comes to emerging industries in this era, I believe everyone's eyes will gather on the Internet. But if we turn the clock back to 20 years ago, people's spare time life is very simple, mobile phones have not been popularized, and TV stations and newspapers have become hot potatoes! The television industry, in particular, has always been called the leader of mass media. Although there have been many setbacks due to policy reasons, the number of TV stations has been in a state of blooming and developing rapidly. Especially with the opening of the economy, there is more and more money in the pocket, and the demand for TV has also increased greatly. Under various circumstances, the TV industry has been pushed to a climax.

In addition to the advertising revenue mentioned above, in fact, the income of TV stations also includes corporate sponsorship, program sales, equipment rental and so on. Of course, compared with advertising, these incomes can be called small fish and shrimp in the sea. According to previous survey data, the quotation of advertisements in a certain area in prime time is as high as 2000 ~ 5000 per second. Generally speaking, when we watch TV, the advertisements interspersed in the middle are calculated in minutes. Even a small TV station can make considerable profits every day.

Unfortunately, the tide turns. Although the current TV station is still hot, advertising revenue accounts for the bulk of the TV station, but compared with the previous peak moment, it has been incomparable. After all, the star rating of the network completely crushed the TV station. Instead of sitting in front of the TV and waiting for the hit of the TV series, it is better to download various video apps on your mobile phone and watch them at will, regardless of time! As a product of the times, television is likely to disappear one day.