Traditional Culture Encyclopedia - Traditional customs - What are the genres of poster styles? What countries have very strong styles in poster design?
What are the genres of poster styles? What countries have very strong styles in poster design?
Modern posters produced (1866-1918) what schools of art and designers have a strong influence? Similar to the impressionist Jules such as the industrial revolution in Europe in the 17th century brought about industrialization, so that the printing of graphic materials and production costs were greatly reduced, billboard advertising from the initial period into the developed period. Poster as all kinds of commodity advertising in the promotion of goods, promote production, improve the quality of life, popularization of education and scientific and technological knowledge has played an unprecedented role, while the printer both graphic designer skills and production skills of the era has been mechanization brought about by the division of labor has been broken, poster design has become an independent creative professional. 18th century, many suitable for poster printing of the new fonts produced, the beginning of Egyptian, Ionian, Perspectival, and the new fonts, the new fonts, the new fonts, the new fonts, the new fonts, the new fonts. Onya body, perspective body, Clarendon body, Lascombes body, Dorian body, Gothic body, pearl body, etc. in the proportion of the font, weight and aesthetics more perfect. In addition to fonts, hundreds of disciplinary symbol systems have emerged, including numerical, astronomical, physical, chemical, biological, geographic, military, etc., laying the foundation for a new form of language for the emergence of modern poster advertising.In the 19th century, with the emergence of cast-iron printing presses, steam-powered printing presses, and paper machines, the form of high-speed printing replaced the manual form of printing in the Gutenberg era, and the machine-produced paper eliminated the hand-made paper, making the printing efficiency of posters increase by about 30. Following the emergence of photography and color lithography technology, and make posters become the main medium of mass communication, a large number of outstanding artists also began to make posters advertising design. 1866, France's Jules Cheret (JulesCheret1836-1932) in Paris, his own printing press to produce the first color lithographic posters, symbolizing the emergence of the modern posters advertising. . Cheret from 1866 to the end of the 19th century, *** created more than 1,000 billboard advertisements, its subject matter from the theater to kerosene as well as the new stars of the film, modern beauty, etc., almost everything. 1889, he won the International Billboard Exhibition Gold Medal, the French government awarded him the Medal of Honor. After his death, the city of Nice opened a collection of his works "Cheret exhibition hall", he was later known as "the father of modern posters". 1881 the French government to encourage the freedom of publication of the publication of the new regulations announced, so that the streets of France became a sea of posters, posters are People appreciated them as works of art. At that time, as the main figures of the French New Art Movement: Cheret, Grasset, Lautrec, Stalin, Macha, etc. created many influential billboard advertisements, and their more and more achievements in billboard design also increased their popularity as painters of the New Art Movement. Lautrec, in particular, was recognized as a world-class artist at the time. The posters created by Art Nouveau painters in Britain included the theatrical poster entitled "The Lady in White" created by Lautrec, which was a sensation in the whole London poster design world. Another British art nouveau poster design master Bia Zilei with its fine and delicate linear decorative form of illustration, to Europe and the United States to bring a strong and long-lasting impact on the posters. American new art movement billboard advertising design is represented by Ray Yard and Bradley, the former by the Victorian style, arts and crafts movement style and abstract design style, the latter by the British set. Which countries have very strong styles in poster design? Poland, Cuba and China are three countries that have been emphasized by the state in poster design with strong style and far-reaching influence. First, Poland's billboard art with its sky-high creativity, pure and powerful forms of expression and vivid colors won the world people's widespread praise, in Europe and even the world of modern billboard art occupies a very important position. The Second World War left Poland traumatized, with social, economic and cultural undertakings almost at a standstill. After the war, Poland joined the socialist camp led by the Soviet Union, and its domestic design is also under the overall management of the government to serve the country's public **** facilities and cultural industries. The Polish government attaches great importance to the important role of design (mainly refers to the poster) in the development of the country. 1964, Poland organized the first "Warsaw International Poster Biennial" (TheWarsawInternationalPosterBiennial), has continued to this day, and has become the world's most authoritative design in the field of poster design. The first "Warsaw International Poster Biennial" (TheWarsawInternationalPosterBiennial) has continued to this day, and has become one of the world's most authoritative design exhibition in the field of poster design. Each exhibition chooses a global social issue as its theme, and excellent works from all over the world are gathered here, attracting thousands of visitors. In addition, the Polish government established the world's first poster museum, the Muzeum of Plakatu, in 1968, which became the world's first academic small and medium-sized museum specializing in the display and collection of poster art. The importance Poland attaches to poster design is evident. The Polish people's national desire against war and desire for freedom is also well reflected in the post-war decade of posters. In Polish posters, we can see the shadows of various modern art styles that were once popular in Europe, and the designers drew nutrients from Cubism, Expressionism, Surrealism and other art styles to form posters with their own characteristics but in very different styles. They have great enthusiasm for posters and devote themselves to poster design with a strong sense of national consciousness and moral responsibility, creating a large number of excellent works in various fields of design. The unique creativity, the diversity of forms and the values behind the poster culture have shaped the unique charm of Polish posters. The main designers: Henryk Tomaszewski (1914-2005), Tadeusz Trepkowski (1914-1956), Jan Lenica (1928-2001) and Roman Ciesiewicz (1928-2001). RomanCiesiewicz, 1930-1996). Second, Cuba embarked on the road to socialism with the establishment of a revolutionary government in 1959 under the leadership of Fidel Castro. Two years later, Castro published "Words to Intellectuals," in which he mentioned the principles and positions of literature and art in Cuba as a socialist country, namely, that they must serve the proletariat politically and for the people, and oppose all counter-revolutionary and anti-regime creations; under the socialist ideology, artists enjoy the greatest possible freedom in their literary and artistic creations. In addition, in terms of the treatment of literary and artistic workers, the Cuban government has introduced a civil service system. Designers, as civil servants, receive a salary from the Government and the materials and tools they need for their artistic creations. Stable working conditions allow designers to work in a more relaxed state. As a result of this political impetus, Cuba has produced many talented designers who have created countless high-level works in a variety of formal languages, making Cuban poster art one of the wonders in the history of graphic design in the world. Cuban politicians and leaders have paid great attention to the role of posters in the consolidation of power, the building of the government's image and the fight against American hegemony. In addition to straightforward and simple political propaganda posters, there are also many film and theater posters with strong colors of revolutionary struggle. No artistic style dominated Cuban posters before, and it was the need for the revolution that stimulated their development and dissemination. The designers absorbed the modern visual language of internationalization, drawing on Pop Art, Op Art, psychedelicism, and the American "pin-up" style, as well as integrating Cuban folk art forms to express great concern for freedom and peace as well as class struggle, and the Cuban posters (CubanPosters) were a great example of this. Cuban Posters was born. The main design masters: Raul Martinez (Raul Martinez), Felix Beltran (Felix Beltran) and Alfredo Rostgaard (Alfredo Rostgaard) and others. Among the many images, the Marxist revolutionary and Cuban guerrilla leader Che Guevara became a heroic symbol of the revolutionary movement in the Third World. There are numerous posters based on his image, the most influential of which is Day of the Heroic Guerrilla (Day of the Heroic Guernilla), designed by Elena Serrano in 1968. The work is set against the backdrop of a South American map, with a portrait of Che Guevara by Alberto Korda in the center. The image shows him wearing a beret, his strong and resolute face slightly raised. The red portrait is the centerpiece of an outward-facing composition that highlights the fervor of the revolutionary struggle and the rapid spread of the revolutionary wave. The image exuded great energy and became an important visual symbol of the student movement and of political protest more broadly, and was widely circulated around the world. Third, Hajongwen (1925-2012) was one of the most famous Chinese propaganda painting artists of the last century. His propaganda paintings visually reflect the various policies of the Party and the state during different periods of political and economic campaigns, as well as his painting style and artistic exploration during these periods. Ha Giong Vinh is best known for his works of propaganda paintings such as "Long live Chairman Mao", "US imperialism out of South Vietnam", and "Best performance with the best spirit". He kept pace with the times and created a popular propaganda painting. After the founding of New China, a large number of artists specializing in propaganda paintings emerged. The artists extracted materials from the events and campaigns after the founding of New China, so that the propaganda paintings of this period showed a rich and colorful situation in terms of subject matter, expressive content, expressive forms and styles. Among the propaganda painting artists at that time, there were many who specialized in the creation of political propaganda paintings, using vivid and intuitive visual images to publicize to the people of all ethnic groups in the country the ideology and significance of every policy, guideline and measure of the Party and the State or political campaigns, so as to guide the thinking of the general public and to inspire the revolutionary spirit of the people. Hajongwen is one of the best representatives. In works such as "We Must Liberate All of China" and "Celebrating the National Day", Ha Qiongwen has portrayed the stalwart image of soldiers with solid strokes. The works "Be a Red Seed" and "Learning the Spirit of Daqing" depicted the pursuit of high speed in industrial and agricultural production and construction at that time. For the tenth anniversary of the founding of New China, he created the propaganda poster "Long Live Chairman Mao", which should be Hajongwen's most famous work, once published, it became a sensation, and was widely known throughout the country, with a reprinted edition and a print run of more than two million copies. Other works include "Remembering Lu Xun, Learning Lu Xun" and "Singing Reforms, Revitalizing Shanghai and Prospering the Motherland". As a silent visual art, propaganda posters used to be found in the streets of the cities, houses in the countryside, and along the roads, accompanying the hundreds of millions of people in the new China to actively participate in those passionate years. The group of Chinese masters of propaganda posters represented by Hajongwen created a piece of propaganda posters with clear themes, deep feelings and deep characteristics, which made Chinese propaganda posters an indispensable color in the history of the world's visual design. What types of posters are there? Types of posters, large and small combined may be dozens of hundreds of kinds, today will not be one by one. I will pick a few more common types of posters to share with you! 1, commercial posters: refers to commercial advertising posters used to promote goods or commercial services, such as posting ads, flyers, etc. belong to this category. 2, movie posters: refers to a form of posters launched before the release of the film to be used for the introduction or promotion of the film, more publicity to create momentum to attract more viewers and attract greater attention. 3, recruitment posters: refers to a form of posters launched before the release of the movie to introduce or promote the movie, more publicity and momentum to attract more viewers and attract greater attention. Recruitment Poster: It refers to the recruiting behavior of the employing company, organization or individual in order to give their own career growth and get more benefits. The above three are the most common and commonly used types of posters, I hope to help you oh!
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