Who put forward cross-media communication?

Cross-media communication was put forward by Dick Higgins. According to the relevant public information, cross-media research is the focus of current art theory research. Since Dick Higgins put forward the concept of cross-media art in the 1960s, Mary-Raul Ryan began to explore cross-media narration. Bruen, Wolff and Schroeder put forward several modes of art cross-media, which became an important frame of reference for the study of specific art forms cross-media. Film and television dramas face to face with cross-media from TV screen to network platform, especially the viewing mode of mobile media has greatly changed the viewing relationship, and the viewing feedback such as barrage and scanning has become more and more obvious, which will greatly affect the creation mode of long video film and television dramas.