What are the business operation modes?

First of all, according to the position of enterprises in the industrial chain, the enterprise operation modes are classified:

1, production OEM (spindle) business model

The characteristic of this kind of business model enterprises is that enterprises, as suppliers of enterprises in the middle and lower reaches of the industrial chain, generally process products according to customers' orders. In the market, they are sold under the signs of other companies. Enterprises are only responsible for the production of one or more products or parts in a certain industry, but most of them involve product sales and product design.

2, design+sales (dumbbell) business model

This business model is just the opposite of the production OEM business model. Enterprises do not participate in any business in the production field, but are only responsible for design and sales. Enterprises design products and services that customers need in the market, and then look for corresponding production OEM. It requires enterprises to have strong design and sales capabilities and well-known brands. This kind of enterprise is closely related to the market, sensitive to market trends and customer needs, and is the fastest enterprise to respond to the market.

3. Business model of production+sales

Production enterprises that adopt this business model are the most common, and enterprises involve the latter two parts of business process: production and sales. For product design, for some reason, the enterprise did not involve it. At this node, the competition among enterprises is fierce. The business structure diagram is shown in Figure 4.

4. Business model of design+production+sales

This is a business model involving many nodes in the industrial chain. Enterprises adopting this business model are characterized by their ability to develop new products. According to the market demand, the enterprise develops the products needed by its own market and transforms the previous products at the same time; In manufacturing, enterprises have certain manufacturing capabilities, and the flexibility of manufacturing equipment is relatively good. The developed new products can be produced by existing equipment, or there are enough funds to build new production lines. Establish your own customer base for your products through your own marketing system.

5. Types of information services

A typical information service enterprise is a consulting company. This kind of enterprise or company does not involve all activities of manufacturing industry, but it is closely related to manufacturing industry to a great extent.

Second, the enterprise operation mode is divided according to the business scope of the enterprise:

1, single business model

Single operation, also known as specialized operation, means that an enterprise only designs, produces or sells in one product field, and its business scope is relatively single. The advantage of this business model is that the market scope faced by enterprises is relatively limited, and they can concentrate resources on competition; The risk is that many competitors may realize the effectiveness of the single-minded business strategy and imitate this model.

2. Diversified business model

Diversified business models can be divided into three basic types: centralized diversification, horizontal diversification and mixed diversification.