How about Taishan puree beer?

Flesh beer is not equal to craft beer. Generally, Lager process is adopted for pulp beer, which is fermented at the top and at the bottom, with large output and easy quality control. Craft beer generally adopts Ayr technology, which is fermented on the top, with long production cycle, fine output and less output.

Therefore, puree beer is actually a choice between ordinary draft beer and craft beer, with moderate price and rich taste, which has been loved by more and more consumers in recent years.

Taishan puree is produced by Taishan Beer Company in Tai 'an City, Shandong Province, which mainly produces puree beer and stout beer. Taishan Beer Company is famous in China for its puree beer. Taishan puree mainly includes 7-day puree and 28-day puree, of which 7-day puree tastes better.

The monthly sales volume of Taishan Beer (65438+330ml*24 cans of dry beer puree) JD.COM is 4000, with a favorable rate of 98%. JD.com sent the flagship store for 86. First of all, it focuses on the concept of "living". Over the years, Taishan puree beer has been positioned as puree beer with short shelf life and based on the "fresh" product core. On the packaging, Taishan Beer also hit the nail on the head. Not only did it use dark brown glass different from other brands, but the huge number "7" on the bottle also sent a "fresh" signal to consumers. Let "fresh" be firmly linked with Taishan puree.

Secondly, in order to achieve the "7-day shelf life", Taishan Protoplasm broke through the blockade of giants and built its own channel network through the "direct mode". On the other hand, with the expansion of scale, the third-party logistics can't meet the real-time distribution demand of Taishan puree, so it builds its own logistics project.

By 2020, Taishan beer channels have spread all over 28 provinces and cities in China, such as Beijing, Shanghai and Guangzhou, with the number of stores as high as 1500. By the end of 202 1, it had surged to 2200. At the same time, Taishan Beer's self-built logistics has been able to deliver "7-day fresh" beer 24 hours in the north and 36 hours in the south.