Traditional small town investment model

Bai Niao B&B, watching the smoke, living in a humble abode, finally meeting you, watching Yunshan's poetry, going to Shangyin B&B, the first hospital. ...

There are five towns and villages in the northernmost part of Beijing and the northern part of Huairou. Liuli Temple is located at the southernmost tip, and Baihe and Liuli pass through the territory, with beautiful scenery and excellent ecology. Since 20 17, Liulimiao Town has developed a boutique hotel through enterprise investment, youth entrepreneurship, and cooperation between agriculture and enterprises. Up to now, 60 courtyards with 2/kloc-0 brands have been opened to the outside world, which has promoted the upgrading of rural facilities and increased the employment of farmers. On May 27th, the activity of "Baihewan Forum-B&B Helping Rural Revitalization" was held in Liulimiao Town, inviting all the big coffees to make suggestions for the development of B&B industry.

Babaotang, a natural village under the administrative village of Shuangwenpu, is beside the Baihe River. As soon as I arrived at the entrance to the village, the first thing I saw was a house with glass falling to the ground on the river slope. Climbing the stairs, the house is a cave: the wooden roof and beam purlin of the old rural house are still there, telling its long history. The walls are all white, the ground is cement, and the modern industrial style is full; There are long wooden tables and chairs on the open space, and there are tea and tea sets on the table, which is very Zen. Here, it turned out to be a teahouse.

Who will make a teahouse in the country? It turns out that this is a public facility of the B&B brand "See the smoke from cooking stoves again". Walking around the village, you will find that there are public facilities such as library, small theater, restaurant, youth inn, etc., and together with four high-end homestay yards in the village, they form the "See the smoke again" homestay. Team B&B also cooperated with Liulimiao Town Agricultural Cooperative to develop a series of tourism products of "picking flowers and trees", which provided more choices for tourists and promoted villagers' income and employment.

Guarding the unique natural resources, Liulimiao Town began to develop rural tourism as early as 2008, which was once very prosperous. By 20 17, with the change of consumer demand and the emergence of "post-80s", traditional homestays can no longer meet the market demand, and the low price of 100 yuan to 150 yuan can neither guarantee the demand of tourists nor benefit homestays. In this context, Liulimiao Town actively transformed and began to develop boutique homestays.

"See Cooking Smoke Again" is an enterprise investment model, which was jointly created by Beijing Jiuyuan Cornerstone Tourism Development Co., Ltd. and Babaotang Village on 20 18. The development of Bai Niao B&B in Liulimiao Town has experienced three stages: crowdfunding, cooperation with private households, and "private host+farmers+collectives". Bai Niao B&B No.1 Courtyard "Bai Niao Collection" was built with crowdfunding investment from White Space Hotel Management Co., Ltd. 20/kloc-opened in March, 2008, with ***7 rooms, and the occupancy rate in tourist season is 92%. However, crowdfunding follow-up investment is weak.

In the summer of 20 18, Bai Niao B&B chose to cooperate with local farmhouses with the desire of transformation and upgrading. Bai Niao B&B designed, built, operated and marketed, and the villagers provided housing resources, basic labor and public relations maintenance. After the operation, everyone will pay dividends according to the agreed proportion. The Bai Niao Post was born. This mode of cooperation spread to the surrounding villages, and Bai Niao B&B cooperated with the villagers to build Xiaoyu Haitang and Bai Niao Villa.

The cooperation mode of Bai Niao Emerald Ridge Project in Detiangou Village has been innovated again: Bai Niao B&B signed a contract with the village tourism cooperative, and the villagers took the homestead as a share, and the village did not need to contribute. After the project is completed, the tourism cooperative will hold 25% of the shares. At present, 8 courtyards have been negotiated and 1 courtyard has been built. It is planned to complete 4 courtyards this year and 5 courtyards in 2022.

Up to now, Liulimiao Town has 2 1 boutique homestay brands, and 60 homestay courtyards have been built, making it the leading "homestay town" in northern Beijing.

"Our town has newly established the Baihewan Tourism Company, which is committed to the development of boutique homestays, including construction, maintenance, public services, training and conflict mediation in operation." The relevant person in charge of Liulimiao Town said, "We will continue to develop the boutique B&B industry, strengthen the collective economy, realize the continuous growth of villagers' income, and store energy for rural revitalization. "

Photo courtesy of Liulimiao Town