What is a video number?

That's a good question. In the first half of this year, our team specially conducted a set of courses on video numbers and got some understanding of what video numbers are.

According to CNNIC data, in February 2020, the number of online video users in China reached 927 million, accounting for 93.7% of the total number of netizens, and the number of live webcast users also increased to 6170,000, an increase of 55% compared with 2065.438+08. These data indicate that the short video industry is booming, and now, with the arrival of the 5G era, users

Tencent Microvision 8-second short video software IOS version 1.0 was launched in 20 13. Up to now, the daily activity of micro-vision based on Tencent QQ is about 10 billion, and the traffic stamina is insufficient, which is far less than Tik Tok launched on 20 16. It can be seen that Tencent's development in the field of short video is not smooth. Obviously, Tencent will not give up short video.

On the WeChat open class, Zhang Xiaolong said, "We made two small mistakes. One is the public platform. For a long time, there was only a pc web version, which limited the scope of content creators. Massive content is not the point, it should be all kinds of content, such as words, pictures, videos and so on.

We attach great importance to what everyone can create. Compared with the official WeChat account, we lack a carrier that everyone can create, because we can't ask everyone to write articles every day.

The short content of WeChat has always been the direction of our efforts. If it goes well, maybe we can meet you in the near future. After all, expression is everyone's natural need. So here, it is also a small preview of the new version. "

This short content is the video number we are going to talk about today.

From the positioning point of view, the positioning of video number is a link platform to show individual value. From Zhang Xiaolong's speech in the open class of WeChat, we can know that the appearance of video number is to make up for the shortcomings of WeChat and even Tencent in the short content field, and to achieve overtaking in the short content field.

From the product form and content form, the video number is a square short content information flow. Different from the circle of friends, you can see short content posted and shared by non-friends in this square, and the video number is not just a short video platform, but a short content platform with short videos as the mainstay and pictures as the supplement.