Is it too difficult to promote the APP and attract new users?

Keep these 5 tips to help you quickly attract new customers

When you open the app store, you can see countless apps from Apple, Huawei, and Xiaomi.

As open source and development costs decrease, more and more businesses are developing their own applications.

They always think that application development is like this: Development → Online → A large number of new users → Millions of months of life waiting. In fact, you may encounter a situation like this: Development → Online → Adding several new users every day

Individual users → Current internal staff → Forced project suspension During this process, we can see that most application companies can develop and launch them as long as they are willing.

The key to success or failure lies in the growth of new users, that is, whether they can win the favor of users is the basis of app development. In this article, Zhuge Jun shares the five major methods of app innovation, identifying target users, turning to registered users, and achieving rapid app development to promote apps.

Is it too difficult?

Keep these five tips to help you quickly attract new customers 1 Major app stores and download sites 1 Major app stores and download sites are the main sites for users to download applications, which can be divided into three categories: 1 App stores of various mobile phone brands:

Well-known mobile phone manufacturers such as Apple and Huawei, Xiaomi and Oppo have their own app stores.

These stores lead the industry in terms of page experience and application recommendation mechanisms, and can serve as major promotion channels2.

Third-party application markets: such as APP Bao, Peapod, Baidu Mobile Assistant, 360 Mobile Assistant, etc.

The third-party market exists among major mobile phone brands, and its market share is also relatively popular.

It can be used as an auxiliary channel for app promotion and customer acquisition.

Large-scale applications such as appBao can also be used as the main promotion channel3.

Main download sites: such as Green Download Site, Sunshine Download Site, etc., can be used as general channels for app promotion.

Users only need to search for download sites because the traffic of these sites is relatively low. 2. Advertising For traditional enterprises and enterprises with certain capital, advertising can be considered to increase registration rates and visibility.

Common advertising forms include: information flow advertising, search engine bidding advertising and offline advertising1.

Information flow advertising: Baidu, Tencent, Weibo, Zhihu, headline, and Tiktok can all be used as places for information flow advertising.

The key is to find your target users and acquire them at the right price2.

Search engine advertising: You can place ads on Baidu, 360, Shenma and other search engines3.

Offline advertising: For example, online education can choose to place advertisements in subways, bus stations, buildings near schools, etc., and e-commerce can place advertisements in buildings, office buildings, etc.4.

Location-based advertising: Current network positioning is quite accurate, and ads can be based on user targeting.

For example, location-based advertising in WeChat Moments is more suitable for restaurants, gyms, and other real estate stores. It is worth noting that during the advertising process, it is important to consider how your application type will interact with the channel. 3. New Media Operations Now new media is still

A popular source.

Through the operation of new media, this has become a common method for major enterprises to increase brand awareness and application downloads.

There are three types of new media APP promotion for reference: 1. WeChat subscription account, service account and mini program: WeChat is still the largest traffic portal on the mobile Internet.

It is worth considering how to use WeChat traffic to achieve its own growth and acquire new users2.

Industry vertical websites: Carry out targeted operations based on your industry.

For example, for e-commerce, you can visit e-commerce forums and price comparison websites.

In short, the idea is where the target users are, where the operations are.3.

Zhihu, Penguin, PARKnSHOP, headline, etc., these websites can also be operated.

Write a soft article to guide users to download.

Maybe that article will be popular 4. Old users attract new users Use the existing old users in the application to attract new customers.

There are two commonly used methods: 1. Through push, activities, pop-up windows, banners, etc., plus certain prizes, encourage old users to share activities, conduct secondary exchanges, and acquire users 2.

Use the form of fission and collage to attract new customers, so that old users can bring new users to play together. The difference between these two methods is that the first is for old users to enjoy without follow-up participation, and the second is for new and old users

***Complete a certain behavior together.

The method used depends on your application type 5. Offline salons and event sponsorships When online traffic is now occupied by giants, you can consider returning to offline traffic to gain offline traffic.

For example, you can hold a small salon and accumulate a few users in one event.

On the basis of these users, you can find ways to split and share to achieve user growth. You can also use offline event sponsorship.

For example, an educational application could use campus student union event sponsorship.

Students are your target users.

If event sponsorship is used properly, a large number of registered users can be obtained at a very low cost. The above are five common ways for apps to attract new customers.

During the application promotion process, you can selectively use it according to the characteristics of your application.

Additionally, there are many other ways to promote your app.

You are welcome to add it in the message area.