What are the common styles of mooncake box packaging design?

As a traditional food in China, moon cakes are one of the important gifts for Mid-Autumn Festival every year. Exquisite packaging design can not only protect the moon cake itself, but also reflect the value of the brand and products. The following Zhonghui design introduces several common packaging styles of mooncake boxes:

Traditional style: Traditional style focuses on the application of traditional cultural elements in China, such as China Red, portraits of the ancients, poems, etc. This design makes the mooncake box push to the domestic market again, and manufacturers use some beautiful patterns, which is equivalent to a deep promotion of "China culture" in a visual way.

Simple style: Simple style advocates the fusion of luxury and simplicity, and usually uses neutral tones and a little actual pattern decoration to be as simple as possible in color, shape and layout. Suitable for expressing brand high-end positioning, fashion sense and quality sense.

Fashion style: Emphasis on youthful vitality. It is characterized by its unique and avant-garde design concept, romantic mood, joyful elements and fun full of vitality and infinite passion.

Creative style: Creative style refers to imaginative design according to brand, product and company tonality to attract target people. It can be a simple sketch, a few illustrations, or a complex scene composed of a pile of furniture.

Customized packaging style: the packaging box can be supplemented according to the individual needs of customers, and the target consumption law is adopted to guide the direction, reflecting and highlighting the wonderful packaging design expression style. At the same time, this kind of customization budget is slightly higher, but brands such as Uniqlo and Nike are becoming more and more popular today with digital convenience.

The above five styles have their own characteristics in making mooncake box packaging. Only by choosing the style that conforms to the brand release, combining with the market demand and meeting the needs of specific people for visual stimulation can the box be fully recognized by the public and achieve good communication effect.

Zhonghui Design Packaging Design Works

The above is the design scheme of Zhonghui, a professional packaging design company. I hope it helps you.