Traditional Culture Encyclopedia - Traditional customs - How to comment on Paracetamol's "1931" advertisement

How to comment on Paracetamol's "1931" advertisement

It is my private opinion that the current low market share of Bacchus is not due to a lack of brand awareness; I'm sure that this brand must be one of the first few that come to mind among the national beauty brands. So this is the main reason why the ad is not destined to bring in huge revenue or a god turnaround in marketing figures for the employer.

Admittedly, the ad itself had a good idea, but Bacardi lacked the roots of market recognition; to put it bluntly, it's not that consumers don't know about it, it's that they don't believe in it. Therefore, the selling point of killing time, in this kind of market situation where the public's recognition of domestic cosmetics is very low, is a very failed gimmick for Paracel.

If you want to get better sales, first of all you should work hard to reorganize the user's knowledge of national skincare and cosmetics, and if you position yourself in the retro, then you should do a lot of brand implantation of period dramas, or even do cross-border peripheral products, and perhaps expand your influence and catch the eyes of young women.

Spending money to brush up on this kind of advertising, the biggest winner can only be about the advertising company itself.