Traditional Culture Encyclopedia - Traditional customs - How to comment on Paracetamol's "1931" advertisement
How to comment on Paracetamol's "1931" advertisement
Admittedly, the ad itself had a good idea, but Bacardi lacked the roots of market recognition; to put it bluntly, it's not that consumers don't know about it, it's that they don't believe in it. Therefore, the selling point of killing time, in this kind of market situation where the public's recognition of domestic cosmetics is very low, is a very failed gimmick for Paracel.
If you want to get better sales, first of all you should work hard to reorganize the user's knowledge of national skincare and cosmetics, and if you position yourself in the retro, then you should do a lot of brand implantation of period dramas, or even do cross-border peripheral products, and perhaps expand your influence and catch the eyes of young women.
Spending money to brush up on this kind of advertising, the biggest winner can only be about the advertising company itself.
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