What should I do to make money from short videos?

Nowadays, more and more people use their leisure time to engage in self-media, from WeChat official account articles, e-commerce to short videos. Bian Xiao has been operating from the media for nearly a year, and there is a feeling that pictures are more popular than articles, and short videos are more popular than pictures and texts. Now there are many self-media that make short videos, from Papi sauce, Er Geng to ancient dish Mei Zi Qi. These large-size short videos have several common features from the media:

1, with clear positioning and the most personalized.

The short video of PAPI sauce is mainly based on the tone of spit, and some dramatic expressions are adopted, which makes the audience who first watched the video refreshing. At the same time, PAPI sauce's rich expressions and breathless words cater to the audience's appetite.

Among the short videos of many food bloggers, Li Ziqi is a special one. This girl looks very old and beautiful. Combining the classical elements of China traditional culture, modern people in the city have a yearning to return to the countryside.

As can be seen from the above two examples of video celebrities, the most important thing for short videos is to make their own style. It is very important to accumulate vertically in one field and find a small direction that suits you in the general direction.

2. Content is king and value wins.

In the era of knowledge realization, we should have our own things and output short videos that are valuable to others or useful for others. Either it's fun and you can laugh after intense work; Either you have feelings and let others see your present state of life, which is what they yearn for.

Simply trying to carry short videos in movies and TV dramas, downloading other people's short videos or intercepting them, and adapting them slightly, is no longer suitable for the public's demand for short videos in the media era.

Think about it, if you only click on this short video that few people like, isn't it a waste of effort? So, if you want to make money from short videos, plan and manage your content well!

Author: Dream of Qinhuai (history teacher writes best and is good at P-charts? WeChat official account: Shi Jue has a dream)